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yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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Market Research Report -- Mobile Marketing Growing as Mobile Web Traffic Increases to 10% in 2012

ROCKVILLE, MD -- (Marketwire) -- 11/29/12 -- MarketResearch.com has announced the addition of the market research report "Mobile Marketing & Advertising 2013: Challenges and Opportunities," to their product offering.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage as early as 2014. SMS remains the most common denominator among mobile marketing modalities with approximately 3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end-user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising solutions.

This research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and advertising modalities. The report also includes the following forecasts:

  • Global Mobile Advertising and Marketing Expenditures to 2015
  • Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015
  • Global Mobile Marketing and Advertising Expenditures by Modality to 2015

For more information, visit http://www.marketresearch.com/land/product.asp?productid=7223768&progid=84981

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