Market Research Report -- Mobile Marketing Growing as Mobile Web Traffic Increases to 10% in 2012

From the Wires

Nov. 29, 2012 03:08 AM

ROCKVILLE, MD -- (Marketwire) -- 11/29/12 -- MarketResearch.com has announced the addition of the market research report "Mobile Marketing & Advertising 2013: Challenges and Opportunities," to their product offering.

No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage as early as 2014. SMS remains the most common denominator among mobile marketing modalities with approximately 3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end-user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising solutions.

This research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and advertising modalities. The report also includes the following forecasts:

Global Mobile Advertising and Marketing Expenditures to 2015
Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015
Global Mobile Marketing and Advertising Expenditures by Modality to 2015

For more information, visit http://www.marketresearch.com/land/product.asp?productid=7223768&progid=84981

About Mind Commerce Publishing

The Mind Commerce® mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce differentiates itself from its competition by meeting the unique needs of its clients through customized product development and service delivery.

About MarketResearch.com

MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit http://www.marketresearch.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Cindy Frei
MarketResearch.com
240.747.3014
Email Contact

Published Nov. 29, 2012— Reads 413
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.

About Marketwire .
Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

SOA World Latest Stories

OpenStack to Exhibit at Cloud Expo New York

By Liz McMillan

SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources thro...

Part 2 | Five Steps to Improve E-Commerce Performance for Increased Sales

By Sebastian Kruk

In my recent article, "Five Steps to Improve E-Commerce Performance for Increased Sales: Introduction” I discussed problems encountered by our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats. The company quickly realiz...

Cloud Expo New York: API Security, Does My Business Need an OAuth Server?

By Liz McMillan

Many have heard of OAuth but are unsure of how it might apply to their business. In his session at the 12th International Cloud Expo, Alistair Farquharson, CTO of SOA Software, will describe how OAuth can be used to facilitate certain business models and simplify the sharing of priva...

The Real Value of Cloud Computing

By Elizabeth White

“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced...

nfina Technologies to Exhibit at Cloud Expo New York

By Pat Romanski

SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops...

Retailers Turn Cloud Computing into Sales

By Patrick Burke

It turns out cloud computing could be the most useful sales associate on the floor, and you won't have to worry about it stealing sales leads, ala “Glengarry Glen Ross.” With the help of cloud computing, some brick-and-mortar stores are combating showrooming, a trend where consumers l...