NEW ORLEANS, LA -- (Marketwire) -- 11/30/12 -- Planet Beach Master Franchisee of Saudi Arabia and Global Leader, Makarem Batterjee, has begun the expansion of the Planet Beach brand in the United Arab Emirates.

As a member of the prestigious Bretton Woods Committee and recipient of the Global Young Leader Award by the World Economic Forum, an award considered the highest recognition in the business sector for those aged 40 and younger, Batterjee recognizes the importance of business and empowering the younger generations in the Middle East.

His leadership role in the Middle East has resulted in the establishment of Shababco Enterprises, the construction of the largest private medical university in the Middle East, the initiation of a $1.9 billion project to develop full cycle wellness cities in Turkey and Dubai and more. His work in the wellness industry and dedication to improving the lifestyles of younger generations and the female demographic led to his interest in the Planet Beach franchise.

With his desire to progress the lifestyles of women in the Middle East, Batterjee recently opened the world's largest Planet Beach spa in Saudi Arabia and has plans to expand. He also plans to open a flagship Planet Beach location in the Mall of Dubai, the world's largest shopping and entertainment destination or in the Mall of the Emirates which has over 31 million visitors a year.

"We have started the largest Planet Beach in the world in the same manner as we started the world's largest Gold's Gym in the world," Batterjee said. "I believe Planet Beach will make a big hit here."

With a long-term goal of adding 50 Planet Beach spas in the region, his focus is to become a comprehensive one-stop location for beauty in the Middle East.

"The world is becoming a global village. We are interlinked like never before. I am a big believer that only business and commerce will set humanity free. It's the only safe and productive bridge," Batterjee said.

As the world's first and largest automated spa franchise, Planet Beach provides relaxation and rejuvenation services and products to help customers achieve total skincare and wellness goals. For more information, visit www.myplanetbeachfranchise.com.

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