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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
HitFox Group Accelerates Global Expansion of Game Distribution Start-Ups ad2games, AppLift and Game Finder

BERLIN, SAN FRANCISCO, CA and PARIS -- (Marketwire) -- 12/04/12 --

  • HitFox expands mobile and online game marketing businesses with seasoned executives Nicole DeMeo in San Francisco & Jean-Philippe Decka in Paris.
  • ad2games triples revenue since acquisition in February 2012.
  • AppLift delivers up to 5-figure mobile installs/day for game publishers only 4 months after launch.

HitFox Group, the world's first game distribution company builder, continues its international expansion and announces rapid growth in revenue and market reach. Only weeks after entering Asia Pacific with an office in Seoul/Korea, the Berlin headquartered group is extending its local presence to San Francisco and Paris.

The HitFox Group is focused on building and acquiring synergetic businesses in the fields of game distribution and user acquisition, and its portfolio companies include ad2games, AppLift and Game Finder. ad2games, the group's online game marketing subsidiary, tripled its monthly revenue since acquisition from Gameforge 10 months ago. HitFox's mobile game marketing business AppLift which launched in August 2012, is already driving up to 10,000 non-incentivized installs per game, country and day in 30 different markets. Additionally, HitFox's mobile game discovery company and app Game Finder, successfully launched in Germany, has beta-launched localized versions in the US and France, with mainstream TV appearances to follow shortly.

The HitFox Group is currently partnering with 160 game publishers such as Electronic Arts, and Perfect World.'s Shane Horneij, responsible for Mobile Marketing states: "AppLift is a great partner providing quality users at scale. We look forward to further growing our partnership."

HitFox CEO Jan Beckers comments: "Mobile and online gaming are increasingly becoming global industries and we are already generating 80% of our revenues from international customers. The US is the most important market, followed by Germany, France and the other big European markets. We are committed to growing our core markets with local teams, with Nicole DeMeo and Jean-Philippe Decka taking the lead in San Francisco and Paris."

Nicole DeMeo, who was both an early consulting team member at Scoreloop and Peak Games and has a long career in technology marketing, is joining HitFox in San Francisco as VP Marketing and Strategic Relations. She notes: "HitFox has a phenomenal team, the right offerings and a huge market opportunity ahead. It's clearly a perfect match for my passion of building businesses and I'm impressed by the fast growth HitFox has already demonstrated."

Jean-Philippe Decka, HitFox's new Head of Business Development in Paris, adds: I've followed the success of HitFox for a while and am excited to join their fantastic team in the moment of global expansion." Decka left the Berlin start-up factory Rocket Internet for the new opportunity and had previously co-founded a game advertising company in France.

In 2012, the HitFox Group's staff went from 25 to 75 professionals. Within the next year the company plans to double the workforce of the existing portfolio companies while their revenues are expected to increase five-fold in the same time. Following its mission as a company builder, HitFox plans to acquire or co-found at least 1-2 additional businesses in 2013.

HitFox Group's Synergistic Companies
HitFox AppLift
is the world's first mobile affiliate network, exclusively focused on mobile games. Game publishers profit from an international network of gaming-relevant affiliates, enabling them to directly target new mobile gamers. Additionally, affiliates can monetize their mobile traffic and get access to games from high-quality publishers.

HitFox Game Finder makes it easy for game enthusiasts to discover quality games via full-featured applications for iOS and soon Android. The free app 'Game Finder' functions as a quality filter and only shows the best mobile games, clearly laid out for the user.

HitFox ad2games is Europe's leading ad- and affiliate network for online games. ad2games matches renowned games of publishers such as Bigpoint, Gameforge, EA and Perfect World with quality users through its vast network of gaming portals in over 40 countries.

About HitFox Group
The HitFox Group is a vertical company builder focused on building and acquiring synergetic businesses in the field of game distribution and user acquisition. For online games, HitFox formed ad2games from the acquisition of Chili Entertainment, Europe's leading game ad and affiliate network. AppLift and HitFox Game Finder are two rapidly growing companies focused on the burgeoning mobile games market. HitFox was founded in 2011 by serial entrepreneurs Jan Beckers, Dr. Hanno Fichtner, Tim Koschella and Ruben Haas in cooperation with Team Europe Ventures.

HitFox has 75 employees across the businesses and is headquartered in Berlin with offices in San Francisco, Seoul and Paris. Its investors include HV Holtzbrinck Ventures, Tengelmann Ventures GmbH, Hasso Plattner Ventures, Kite Ventures, and Digital Pioneers. Further information is available at

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Media contacts for HitFox:
Christoph Diepes
Email Contact
+49 30 240 888 201

Nicole DeMeo
Email Contact
+1 415 857 0369

Ludolf Ebner-Chung
Email Contact
+82 10 3845 8067

Press and media:

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