From the Wires
Hainan Airlines Ranked 41st in BrandZ Top 50 Most Valuable Chinese Brands 2012
Hainan Airlines' Brand Value Increased by 23%
By: PR Newswire
Dec. 4, 2012 04:04 AM
BEIJING, Dec. 4, 2012 /PRNewswire/ -- "The BrandZ Top 50 Most Valuable Chinese Brands 2012" was released in Beijing on December 4th. Hainan Airlines was again named as one of the Top 50 Most Valuable Chinese Brands, a status it has enjoyed since 2011.
According to the latest research data from BrandZ, the brand value of Hainan Airlines has increased by 23% in 2012, reaching $524 million USD. Hainan Airlines ranked 41st this year, rising 5 places when compared to 2011.
Yu Wenyong, the vice president of Hainan Airlines, was present at the award ceremony and gave an acceptance speech, stating, "We will keep presenting the internationalized Oriental beauty and a kind of gentle and elegant temperament to our customers through our products and services. The temperament, containing our Chinese culture, will make our customers feel sincerity, magnanimity, comfort and joy, and cherish our every encounter."
In 2012, Hainan Airlines accelerated its process of brand building and gained plenty of achievements. At the beginning of this year, Hainan Airlines was honored again as a SKYTRAX Five-Star Airline. Also, it was awarded again as the SKYTRAX Best Airline of China and Staff Service Excellence of China at the Farnborough Airshow. In August, Hainan Airlines' G.H. Mumm Cordon Rouge ranked No.1 on the list of the Best Champagne International Business Class and No.4 on the list of the Best Champagne International First Class released by the well-known Global Traveler Magazine. In September, Hainan Airlines was awarded as one of the Top 10 (Industry) Most Credible Brands in Asia, and listed as one of the Top 500 Asia Brands on the 7th Asia Brand Ceremony. Recently, it was named "Best Airline in China" by Premier Traveler Magazine.
"It is really encouraging to be named again as one of the Top 50 Most Valuable Chinese Brands," said the manager of the brand management center of Hainan Airlines. "It is an important symbol that our brand is transferred from an industry brand to a Chinese brand, and even an international brand. We will continue making every effort to continue building a world-famous brand."
BrandZ is recognized as one of the world's most authoritative brand equity lists, which is released by Wire & Plastic Products Group and conducted by Millward Brown Company. It offers information about brand value, brand contribution and brand momentum, etc. The results released by BrandZ are based on opinions gathered from over one million consumers and comprehensive estimation of the brand value of thousands of brands.
SOURCE Hainan Airlines
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