Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
TreeHouse Interactive Helps TECHT Paintball Launch Cutting Edge Marketing Automation and Drive Better Campaign Efficiency

TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand marketing automation and partner relationship management (PRM) solutions, today announced that TECHT Paintball Products, a global online provider of paintball parts and accessories, now relies on TreeHouse Marketing View to automate its marketing campaign creation and execution process. As a result, TECHT has been able to increase its campaign execution by up to 10 times previous levels, all while dramatically improving its customer targeting, nurturing and engagement results. This has produced rapid return on investment in less than six months.

Based in Memphis, Tenn., TECHT manufactures a range of paintball-related products, which it markets online to nearly 1,000 paintball retailers around the world. In the paintball industry, new products are constantly being released to market. The challenge is to make customers aware of them. It can be a never-ending battle for companies like TECHT just to get the word out and keep customers informed. With a small marketing team of less than four, TECHT needed to improve processes for more effective marketing campaigns.

As TECHT worked to achieve its online marketing goals, it struggled to leverage its current email campaign platform. The functionality was very limited and email marketing results were suffering as a result. The paintball company was plagued with emails often being flagged as “spam” and deliverability became a major barrier to success. TECHT also wasn’t receiving the tracking and measurement capabilities it needed to properly manage campaign performance. In addition, the system was time consuming—limiting the number of campaigns TECHT could execute each week.

In their efforts to counteract these issues, TECHT discovered TreeHouse Interactive’s Marketing View. Using this marketing automation solution, TECHT has been able to significantly streamline its marketing activities. The new solution supports both demand generation and lead management processes, and mitigates the time and errors inherent in the repetitive manual tasks TECHT was previously performing. This has dramatically sped up the marketing process and increased email marketing effectiveness—dramatically improving delivery rates and response.

“TreeHouse has the ability to put a real cross hair on the customer,” said Tim Coulter, vice president/sales and marketing director, TECHT Paintball Products. “We can now be very specific as to who we want to target with each promotion and offer, so that each one is more effective. Being able to record buying behavior so that we can more accurately target and nurture customers with the right campaigns has also been a real boost to our success. It’s as though we have an extra two or three people on our staff with TreeHouse.”

With TreeHouse Interactive’s marketing automation solution, TECHT has seen dramatic results. The company can now perform up to 10 times more campaigns than it was achieving before with its previous platform. In addition, with the support of the TreeHouse support staff, TECHT's marketing team is perfecting its lead nurturing and shopping cart engagement processes, which have resulted in a remarkable rise in sales. The solution has paid for itself in less than six months and is now able to generate more targeted and successful campaigns that have earned TECHT a reputation as being a “marketing trailblazer” in the industry.

“For fast moving online retailers like TECHT, making the most of their marketing resources is a top priority,” said Erich Flynn, CEO, TreeHouse Interactive. “We have developed Marketing View to make it easy for online retailers to target and nurture customers based on purchasing behavior and for them to measure the results of those efforts without having to add additional resources. The result is deeper customer engagement that increases sales revenue.”

About TreeHouse Marketing View

For companies that need better marketing results, Marketing View™ provides the innovative marketing automation tools necessary to succeed in today's world of ever-changing online marketing. That innovation is key to helping companies move faster, create more effective marketing campaigns and drive the incremental revenue needed for businesses to grow. Marketing View enables companies to execute typical campaigns with emails and landing pages much faster than competitors while allowing them to tap into powerful tools that go far beyond the basics. Marketing View improves every aspect of a marketing program and ties them together—from email targeting and form building to content marketing and web analytics.

Resources

Tweet This: @treehousei helps TECHT Paintball improve #marketingautomation and campaign efficiency

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

About TreeHouse Interactive

TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
AppZero, a fast, flexible way to move enterprise applications to the cloud, has announced that AppZero Cloud Edition is available to try on Amazon Web Services (AWS) free of charge, as an AWS Test Drive. AppZero's award-winning application migration tool enables users to move server a...
DevOps Summit at Cloud Expo Silicon Valley announced today a limited time free "Expo Plus" registration option. On site registration price of $1,95 will be set to 'free' for delegates who register during this Labor Day week. To take advantage of this opportunity, attendees can use the ...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process aut...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 7th International Big Data Expo, co-located with 16th International Cloud Expo – to be held June 9–11, 2015, at the Javits Center in New York City, NY, announces its Ca...
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speaker...
People often ask how Qubell is different from Chef, Puppet, OpenShift, Docker, Heat, Ansible, Mesos, Kubernetes or some other hip product du jour. Like any comparison of apples to oranges, the answer involves a surprisingly deep investigation into botanical conventions, differences bet...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE