From the Wires
TreeHouse Interactive Helps TECHT Paintball Launch Cutting Edge Marketing Automation and Drive Better Campaign Efficiency
By: Business Wire
Dec. 4, 2012 09:16 AM
TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand marketing automation and partner relationship management (PRM) solutions, today announced that TECHT Paintball Products, a global online provider of paintball parts and accessories, now relies on TreeHouse Marketing View to automate its marketing campaign creation and execution process. As a result, TECHT has been able to increase its campaign execution by up to 10 times previous levels, all while dramatically improving its customer targeting, nurturing and engagement results. This has produced rapid return on investment in less than six months.
Based in Memphis, Tenn., TECHT manufactures a range of paintball-related products, which it markets online to nearly 1,000 paintball retailers around the world. In the paintball industry, new products are constantly being released to market. The challenge is to make customers aware of them. It can be a never-ending battle for companies like TECHT just to get the word out and keep customers informed. With a small marketing team of less than four, TECHT needed to improve processes for more effective marketing campaigns.
As TECHT worked to achieve its online marketing goals, it struggled to leverage its current email campaign platform. The functionality was very limited and email marketing results were suffering as a result. The paintball company was plagued with emails often being flagged as “spam” and deliverability became a major barrier to success. TECHT also wasn’t receiving the tracking and measurement capabilities it needed to properly manage campaign performance. In addition, the system was time consuming—limiting the number of campaigns TECHT could execute each week.
In their efforts to counteract these issues, TECHT discovered TreeHouse Interactive’s Marketing View. Using this marketing automation solution, TECHT has been able to significantly streamline its marketing activities. The new solution supports both demand generation and lead management processes, and mitigates the time and errors inherent in the repetitive manual tasks TECHT was previously performing. This has dramatically sped up the marketing process and increased email marketing effectiveness—dramatically improving delivery rates and response.
“TreeHouse has the ability to put a real cross hair on the customer,” said Tim Coulter, vice president/sales and marketing director, TECHT Paintball Products. “We can now be very specific as to who we want to target with each promotion and offer, so that each one is more effective. Being able to record buying behavior so that we can more accurately target and nurture customers with the right campaigns has also been a real boost to our success. It’s as though we have an extra two or three people on our staff with TreeHouse.”
With TreeHouse Interactive’s marketing automation solution, TECHT has seen dramatic results. The company can now perform up to 10 times more campaigns than it was achieving before with its previous platform. In addition, with the support of the TreeHouse support staff, TECHT's marketing team is perfecting its lead nurturing and shopping cart engagement processes, which have resulted in a remarkable rise in sales. The solution has paid for itself in less than six months and is now able to generate more targeted and successful campaigns that have earned TECHT a reputation as being a “marketing trailblazer” in the industry.
“For fast moving online retailers like TECHT, making the most of their marketing resources is a top priority,” said Erich Flynn, CEO, TreeHouse Interactive. “We have developed Marketing View to make it easy for online retailers to target and nurture customers based on purchasing behavior and for them to measure the results of those efforts without having to add additional resources. The result is deeper customer engagement that increases sales revenue.”
About TreeHouse Marketing View
For companies that need better marketing results, Marketing View™ provides the innovative marketing automation tools necessary to succeed in today's world of ever-changing online marketing. That innovation is key to helping companies move faster, create more effective marketing campaigns and drive the incremental revenue needed for businesses to grow. Marketing View enables companies to execute typical campaigns with emails and landing pages much faster than competitors while allowing them to tap into powerful tools that go far beyond the basics. Marketing View improves every aspect of a marketing program and ties them together—from email targeting and form building to content marketing and web analytics.
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About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.
TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
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