From the Wires
WWE App Tops HBO Go with Revolutionary Second Screen Experience
By: Business Wire
Dec. 4, 2012 05:52 PM
During last night’s episode of Monday Night Raw®, WWE launched an unprecedented second screen experience, “WWE Active,” on its WWE flagship app, including the delivery of live match continuation, backstage content, live polls, photos, trivia and exclusive information on WWE Superstars and Divas.
WWE’s flagship app has secured more than 2.7 million downloads in 215 countries since it launched four months ago. The app achieved more than 100,000 updates and 20,000 downloads last night alone, moving up more than 300 spots into the Top 50 Free Entertainment Apps on the iPhone, ranking ahead of HBO Go, NBC, Showtime Anytime, ABC Family and Cartoon Network.
“WWE Active” will provide a second screen TV companion experience that is customized for Monday Night Raw, SmackDown and WWE Main Event, in addition to a 24/7 platform for the WWE Universe on-the-go. Using mobile location technology, users can also order tickets to local events, watch and purchase pay-per-views, buy authentic WWE merchandise via WWEShop.com and follow social conversations happening in their area.
“No one else out there is executing an interactive experience at this level and we’re proud to be at the forefront of innovation,” said Perkins Miller, EVP Digital Media, WWE. “WWE is committed to enhancing the fan experience and we’re excited to unveil a revolutionary second screen experience with WWE Active.”
The WWE flagship app, powered by Bottle Rocket Apps, is available for iOS and Android mobile devices and tablets, including the iPad, iPhone, iPod touch and Samsung Galaxy SIII. The app is free and can be found in Apple’s iTunes App Store and Android Marketplace.
For more information on updated app features, please visit: http://www.wwe.com/videos/check-out-the-wwe-app-for-all-your-smart-devices-26073466
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.
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