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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Japanese & South Korean Automakers to Commercialize Fuel Cell Electric Vehicles by 2015, Says Frost & Sullivan

SEOUL, South Korea, Dec 6, 2012 /PRNewswire/ -- Both Japanese and South Korean automakers are optimistic about commercializing fuel cell electric vehicles by 2015, says Frost & Sullivan.

Mr. Vijayendra Rao, Research Manager at Frost & Sullivan Automotive & Transportation Practice, Asia Pacific said that in 2011, the market for fuel cell electric vehicles in Japan and South Korea is limited to concept cars or fuel cell electric vehicles leased to fleets in urban areas.

"The OEMs are prepared for a 2015 commercialization of the FCEV market. Key Japanese auto OEMs such as Honda, Toyota and Nissan and South Korea's Hyundai//Kia are preparing their FCEV models for commercialization," he added.

Mr. Rao also said that cities in Japan such as Tokyo, Osaka, Nagoya, and Fukuoka and Seoul and Ulsan in South Korea are targeted by OEMs for commercialization of fuel cell vehicles.

New analysis from Frost & Sullivan ( CEO's 360 Degree Analysis of Fuel Cell Electric Vehicle Market in Japan and South Korea finds that fuel cell electric vehicles in Japan and South Korea are expected to increase to 58,100 units in 2020 from 600 units in 2011.

Mr. Rao said that the Japanese and South Korean Governments play a key supporting role in commercialization of FCEVs. She added that the Japanese government offers support for research and development, subsidizes hydrogen station infrastructure while the South Korean government offers funds and subsidies for R&D and is setting up hydrogen infrastructure along with oil companies.

He also said that Japanese and South Korean auto OEMs are working in close co-ordination with Tier 1 and Tier 2 suppliers such as Nuvera and Ballast in Japan and LG Chem in South Korea to develop a robust and reliable supply chain.

Mr. Rao said that most OEMs in Japan and South Korea are likely to be focused on medium segment passenger FCEVs.

He noted that in 2011, 22 hydrogen refueling stations were operational in Japan and South Korea with 11 in each country.

"Both the Japanese and South Korean governments are working towards the development of hydrogen refueling infrastructure that is expected to grow to 1,452 stations in 2020," he added.

Mr. Rao said that Honda Motor Co., Ltd. Japan is expected to be the market leader in the fuel cell electric vehicle market in Japan and South Korea in 2020 with a 41.8 percent market share. South Korea's Hyundai and Japan's Toyota are expected to command market shares of 17.4 percent and 17.2 percent, respectively.

Mr. Rao said that several fleet operators in Japan are leasing FCEV concept cars to test their levels of efficiency and suitability. He added that OEMs need to spread consumer awareness on the benefits of the fuel cell electric vehicles through promotional programs and educating consumers before full scale commercialization.

If you are interested in more information on this study, please send an e-mail to Alice Chia, Corporate Communications -- Asia Pacific, at, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

CEO's 360 Degree Analysis of Fuel Cell Electric Vehicle Market in Japan and South Korea is part of the Automotive & Transportation Growth Partnership Services program, which also includes research in the following markets: Executive Analysis of the Carsharing Market in APAC and Strategic Analysis of the Microcars Market in Japan among others. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

CEO's 360 Degree Analysis of Fuel Cell Electric Vehicle Market in Japan and South Korea

About Frost & Sullivan   

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. 

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.  
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible.  This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.  

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?  

Contact Us:     Start the discussion

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Media Contact:
Alice Chia
Corporate Communications – Asia Pacific

Mi Ok Lee
Corporate Communications – South Korea

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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