From the Wires
Proactive Gaming Named "Sweden's Fastest Growing Company"
By: PR Newswire
Dec. 6, 2012 08:21 AM
STOCKHOLM, December 6, 2012 /PRNewswire/ --
Proactive Gaming, boasting to take fun seriously, was awarded the 2012 super-Gazelle Monday, as Sweden's fastest growing company."
Uniting gaming and gambling both in a 3D-platform, and in a new all-device web-based platform for poker, bingo, lotteries and social entertainment games, the young company has boosted sales dramatically since the start in 2006. Only 0,5% of all Swedish companies match the Gazelle criterion, set up by the leading Nordic business magazine Dagens Industri. In the finals, Proactive Gaming stunned the opposition when becoming the super-Gazelle with a staggering growth of 3 473%, and a positive operating profit in the last four years.
"We're a hi-tech company matching the social trend in e-gaming with our products. But even so, the success we have had comes down to the people we work with, developers and clients," said Proactive Gaming's CEO Pål Burman. "The staff has 200+ years of experience from gaming and gambling. And although we produce entertainment, we do it seriously and with great responsibility."
While Burman emphasized on experience and stability as the key factors to success, founder Mattias Andersson lifted flexibility and creativity as the winning formula: "We try to do virtually daily changes on the platform to suit our clients, who have direct contact with the end-users," Andersson said. "And our next cash-cow is a strategic and entertaining gamification of games, campaigns and presentations from companies who want their target groups to enjoy their information."
Release of the ultimate multiplayer platform
Proactive Gaming supply their entertainment-games and platform to e-gaming companies. The team is currently on the verge of releasing an all-device platform for poker, bingo and lotteries inspired by HTML5. The new platform has already been sold to clients in poker and bingo as well as lotteries. "It will be the first platform of its kind, able to handle hundreds of thousands of simultaneous players on web, tablets and mobile phones," CEO Pål Burman said. "We can basically handle any multiplayer software game, and it's our intention to do so," Burman said.
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