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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Validas and Seven Bar Foundation Empower Women via Technology
Mobile Analytics Firm Partners With Non-profit Foundation to Turn "Wireless Waste" into Funds to Help Underprivileged Women Get a Start in Entrepreneurship

HOUSTON, Dec. 6, 2012 /PRNewswire/ -- Validas, a leader in mobile analytics, has announced a "Giving" campaign with Seven Bar Foundation to channel dollars overspent on wireless bills into micro-finance to empower women. "Women make up the third emerging market next to India and China and create 70% of the content on Social Media," explained Kerry Chrapliwy, Validas CMO.

Seven Bar is a non-profit that harnesses the power of luxury marketing to fuel micro-finance, empowering women out of poverty and into self-sufficiency. The Foundation connects consumer brands to influencers rooted in the mantra of "profits for purpose." "By bringing micro-finance to the Validas technology platform, VERA, together we can effect real change in the world," said Renata Mutis Black, who runs the Foundation.

As part of the "Giving" campaign, Validas and Seven Bar will re-direct the power of fashion and technology to reduce and repurpose wireless waste, which Validas estimates cost Americans over $52 billion dollars in 2012. Wireless waste is the money unnecessarily spent on unused data, texts and minutes on mobile bills.

The official campaign launches January 24th at the Ambassadors River View at the United Nations. Until then anyone can go to and sign up free for VERA, and Validas will donate $3 per user, up to $100,000, to the Seven Bar Foundation.

About Seven Bar
The Seven Bar Foundation, a 501(c)3, empowers women through microfinance by driving profits with purpose with cause-marketing brand partners. To reach a critical mass, the Foundation hosts the top couture and luxury lingerie shows in the world. Together with the Foundation's alliances, Seven Bar enables women in need to start or grow their own small businesses, breaking the cycle of poverty via microfinance.

About Validas
Validas® is a mobile intelligence firm helping Fortune 500s and wireless carriers understand their "big data" in mobile via patented software. Validas' free app, VERA, protects consumers against wireless waste by finding ways to lower their costs—and then gives users the power to repurpose their saved dollars towards philanthropic causes. For more information, visit

SOURCE Validas

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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