From the Wires
American Auto Move Makes a Big Advertising Push
New Content, Media Buys May Be a Tipping Point
By: PR Newswire
Dec. 6, 2012 07:39 PM
DAVIE, Fla., Dec. 6, 2012 /PRNewswire-iReach/ -- American Auto Move is ramping up advertising efforts late in the year in preparation for the upcoming winter moving season. According to their most recent blog post, the new push could be enough to move the company from obscurity and into the mainstream of auto transport companies.
"We're really excited about the possibilities that 2013 has to offer," says Bobby Russell, head Marketing Coordinator for American Auto Move. "We've been in the forefront of the auto transport industry in the past, and we'd like to get back to where we once were in terms of ad impressions." Whether this is wish is to become a reality still remains to be seen.
Spearheading the ad push are new media buys and fresh content. "We've seen the benefits of fresh content and big media buys work wonders for our competition, and we're in a position to be on parity with them within about a year."
According to Mr. Russell, providing quality in the auto transport industry is not as easy as one might think. "There are a lot of auto transport companies out there, so the competition is fierce on all levels: not just on the web, but on the phones, in the emails, everywhere. The sheer number of people out there looking for car shipping rates makes it so. It's a struggle for everyone; not just the service providers, but for the customers who are getting bombarded with advertising constantly."
The key to success lays in the content, apparently: "Our content strategy is primarily to provide value to our visitors. When someone visits one of our pages, we want them to day 'You know what, this is precisely what I'm looking for. I'm glad to have seen this.' If we can provide value to our visitors, then everyone wins."
But content alone is only half of the battle. That content needs to reach an audience. "Outreach is the name of the game. Content is great, but it only serves it purpose if it is consumed. In order for people to consume our wonderful content, we have to get to them. Therefore, we've put into motion a media buying campaign that will get eyes on our site and on our content."
If American Auto Move is indeed poised to make a splash in 2013, you will surely know about it. "We intend to be #1. We won't stop until we're on everyone's lips and minds, and until we're moving everyone's car, of course."
SOURCE American Auto Move
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