From the Wires
BlackAmericaWeb.com and Reach Media Partners With Interactive One's Rapidly Expanding Studios Roster
Interactive One's newest business division will host BlackAmericaWeb.com on its platform as well as collaborate on the site's marketing and editorial initiatives
By: PR Newswire
Dec. 7, 2012 05:00 AM
NEW YORK, Dec. 7, 2012 /PRNewswire/ -- Leading urban digital media company Interactive One announces a content, sales and marketing partnership for BlackAmericaWeb.com with website parent company Reach Media and the website founder Tom Joyner. The partnership will be managed by Interactive One Studios, the company's business unit that leverages Interactive One's deep knowledge of the digital landscape and offers product, technology, content, advertising sales and marketing services to digital publishers wishing to increase revenue, provide more robust content, and amplify traffic to their properties.
BlackAmericaWeb.com will migrate to the Interactive One proprietary platform and leverage Interactive One's editorial content, audience and marketing. Reach Media will benefit from Interactive One's experienced programming team and state-of-the-art technology. Reach will also work with Interactive One to expand its sales opportunities – taking their premium brand offering to Interactive One's breadth of digital advertising partners.
"Having Reach Media as a Studios partner is a terrific opportunity," said Tom Newman, President of Interactive One. "This relationship combines our expertise in digital with their tremendous brand, content, and offline presence."
Reach Media, partially owned by Interactive One's parent company Radio One, was founded by leading syndicated urban radio host Tom Joyner and comprises various broadcast and live event initiatives as well as the website BlackAmericaWeb.com. BlackAmericaWeb is the digital home to The Tom Joyner Morning Show, the Allstate Tom Joyner Family Reunion and various offline programs.
"Collaborating with Interactive One means more enriching digital content for listeners of the Tom Joyner Morning Show and readers of BlackAmericaWeb," said David Kantor, Reach Media CEO. "We look forward to expanding our relationship within the Radio One family through this new partnership."
ABOUT INTERACTIVE ONE
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community.
ABOUT REACH MEDIA, INC.
SOURCE Interactive One
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