From the Wires
7,500 Trendy Couples Choose To Wed On 12/12/12
THE DAVID'S BRIDAL "WHAT'S ON BRIDES' MINDS" SURVEY TELLS THE TALE OF THE LUCKY BRIDE
By: PR Newswire
Dec. 7, 2012 06:50 AM
CONSHOHOCKEN, Pa., Dec. 7, 2012 /PRNewswire/ -- Wednesday marks one of the most highly anticipated wedding dates this year, 12/12/12. With this, David's Bridal is releasing additional information from their sixth annual survey, "What's on Brides' Minds." This year's survey reveals that an estimated 43% of brides have considered planning their wedding on iconic dates. In fact, David's Bridal estimates that approximately 7,500 brides will marry on 12/12/12—a 1446% increase over the prior year! Additionally, the date falls on a Wednesday and reflects a growing weekday wedding trend as couples seek budget-friendly options and greater venue flexibility.
"Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07," said Brian Beitler, Chief Marketing Officer for David's Bridal. "12/12/12 marks the last triple number sequence of the century, so it has its own special significance. The last consecutive series of the century will occur next year, 11/12/13, and though it falls on a Tuesday, many brides have already chosen that iconic day to wed."
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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Copyright © 2012 David's Bridal, Inc. All rights reserved.
SOURCE David's Bridal, Inc.
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