From the Wires
Sony Movie Channel Launches Multi-Platform Digital Campaign Enriching The Movie Fans' Viewing Experience For Its Network Debut Of Box-Office Favorite JULIE & JULIA Starring Meryl Streep
Campaign Includes The Julie & Julia Facebook App—a Multi-Media Interactive Online Guide Filled with Fun Movie Trivia, Cast Information and Julia Child Inspired Recipes From BakeSpace.com Members
By: PR Newswire
Dec. 7, 2012 02:46 PM
CULVER CITY, Calif., Dec. 7, 2012 /PRNewswire/ -- Sony Movie Channel (SMC) announced today the launch of a multi-faceted digital campaign to further enhance the viewing and social experience for fans of the blockbuster 2009 film JULIE & JULIA. The multi-platform campaign includes THE JULIE & JULIA APP, a comprehensive application now available to Facebook users through December 31. The immersive app, featuring multimedia content such as an interactive recipe guide and movie trivia, has been set up as a stand-alone tab on SMC's Facebook page at Facebook.com/SonyMovieChannel.
The tablet-friendly JULIE & JULIA APP allows for easy swiping through menu selections, which feature cast information, production stills, and an in-depth recipe section where aspiring chefs are asked "What Do You Feel Like Making Tonight?" The recipe section is powered by BakeSpace.com, whose members contributed appetizer, side dish, soups/salad, main course and dessert recipes for the app. BakeSpace is a grassroots online community and cookbook app publishing platform for people who love to cook, swap recipes and share their passion for all things food-related.
"A top priority for us at Sony Movie Channel is to provide the best movie experience for our fans. With so many wonderful social tools now available, we're able to involve our audience with our programming on a deeper level, by providing interactive opportunities like our JULIE & JULIA Facebook app," said Superna Kalle, general manager of Sony Movie Channel and Cine Sony Television.
To further connect with passionate film enthusiasts, SMC is offering a limited edition JULIE & JULIA sticker to all fans that check-in to the channel on GetGlue.com. The sticker will be available from December 5 until December 31.
This campaign was created to promote the network's debut of JULIE & JULIA on Friday, December 7. The film is airing back-to-back that night at 8:00 PM E/5:00 PM P and 10:30 PM E/7:30 PM P. It will also air Tuesday, December 18 at 10:00 PM E/7:00 PM P as part of a tribute to the film's director, producer and writer, the acclaimed Nora Ephron. JULIE & JULIA was Ephron's final film before passing in June 2012. Viewers can watch JULIE & JULIA again on December 23 at 10:00 PM E/7:00 PM P and December 24 at 9:30 AM E/6:30 AM P.
Ephron, who admits to being obsessed with food, was able to feature her passion in this film, recreating some of Julia Child's most famous entrees from her iconic cookbook, Mastering the Art of French Cooking. The book plays a key role in the plot, as food blogger Julie Powell (Amy Adams) attempts to cook each of Child's (Meryl Streep) recipes, while chronicling her progress over the course of a year. Preceding JULIE & JULIA, SMC will broadcast THIS IS MY LIFE, Ephron's directorial debut from 1992.
SMC prides itself in providing the most engaging and entertaining viewing experience for the Hollywood film fan. The network's visionary tagline, Films with Benefits, encompasses all representative parts of the network. These Benefits include a commitment to delivering digital content innovatively and on preferred viewing platforms. THE JULIE & JULIA APP is the latest in a continued stream of digital offerings from SMC. The network plans to deliver similar content on a regular basis.
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