From the Wires
Sysomos Reports on Social Media Market Share for Smartphones
iPhone, Android, BlackBerry and Windows: Who's Winning the Social Scrum?
By: Marketwired .
Dec. 8, 2012 09:30 PM
TORONTO -- (Marketwire) -- 12/08/12 -- People love to talk about their smartphones on Facebook and Twitter; they love to praise them when they work, curse them when they freeze, ask questions and share opinions in the social community. To determine which smartphone gets the most and best social buzz, Sysomos, the industry leader in social media monitoring and analytics software, has focused its second Industry Insider report on the smartphone market.
The latest Sysomos social media report examines conversations in the United States, the United Kingdom and Canada from June 1 to August 31, 2012 and compares social mentions of iPhone, Android, BlackBerry and Windows. Statistics and trends provide an inside look at the smartphone industry and reveal how each brand fared in the social media arena across different demographics and social platforms.
Men talk far more about smartphones in social media (both in general and about specific brands) than women.
"Industry Insider: Smartphones" is the second in a series of Sysomos Industry Insider reports that focus on high-profile topics illuminated by social media monitoring. Sysomos uses its Media Analysis Platform (MAP) and Heartbeat platforms to collect, monitor and analyze data from blogs, Twitter, social networks, forums, wikis and major news sources and then translates the data into compelling graphics that provide valuable brand insights. By seeing what customers and influencers say about their brands and learning where discussions take place and why, companies are able to engage with people in new and different ways. This outreach builds stronger relationships and enhances customer loyalty, which ultimately leads to more successful business results.
Quote from Sheldon Levine, Sysomos Community Manager
"We all know that smartphones have become a huge part of modern life. We also see people talking about them all the time and going crazy whenever new ones get released to the public. That's what makes this data so interesting. We can actually see which smartphones get people talking the most, but also what issues about the phones really resonate with people."
Sysomos, a Marketwire company, brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.
Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources.
Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.
PDF Attachment Available: http://www.sysomos.com/campaign/insider02/Sysomos_IndustryInsider_Smartphones.pdf
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2176412
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