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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV Reviews its Long-Term Reputation Protection Programs

DENVER, Dec. 10, 2012 /PRNewswire-iReach/ -- When it comes to reputation management, some people only need short-term help to assist them as they overcome a small crisis. However, there are some people who face larger challenges and more in-depth problems, and these people might need to invest in more comprehensive solutions. is proud to announce long-term programs that can help clients who fall into this latter category.

A standard reputation-management client might do something ill-advised just once, and face a small flurry of coverage as a result. For example, a woman in 2009 was offered a job at Cisco and sent an ill-advised tweet about the offer. When the Cisco execs saw the tweet, that offer was rescinded.

"This is a pretty standard reputation management problem, as this woman's name is now linked to this tweet," says an representative. "If this story hadn't been picked up by the nationwide press, we could have probably handled this issue quickly and created a profile to remove the tweet from search engines. In just a few weeks, she would have been free of this reminder."

There are other people, however, who have more intensive issues and they might need lengthier contracts in order to heal the damage that's been done. People who see their stories picked up by media outlets, like the tweeter above, might be one example. Those who have lengthy online backstories might be another.

A blogger on Frisky seems to know this all too well. In her entry, she described a date gone wrong when a potential mate ran a search for her and uncovered an article she'd written for a risque website, outlining her preference for one-night stands.

"People who have spent a lot of time on the web, posting on multiple forums, writing articles, submitting photographs and otherwise leaving big footprints all over the web could be doing much more damage than they ever thought possible," says an representative. "Things we think are appropriate when we're 20 suddenly seem really off-base when we're 40 or 50, and it can be really hard to ferret out all of those potentially damaging details alone. Our company excels at that work."

People who have been arrested for a crime might also need long-term reputation protection, as the damage from incidents like this can be difficult to measure and to rectify.

"An arrest sometimes means news stories, and those stories can include names, addresses and photographs," says a company representative. "Arrests also mean mugshots, and there are hundreds of companies that collect these images and place them in searchable databases. Dealing with an arrest often means committing to long-range planning that can help people to move those damning documents down in search results."

Having a poor online reputation can result in romantic losses, but the damage could also be felt at the pocketbook level. According to Harvard Business Review, more than 75 percent of employers actively research their job applicants online, and more than 70 percent have chosen not to hire someone based on the information found in a search.

"It's hard enough for people to find a job in this tough job market, but a poor online reputation could really be the kiss of death when it comes to employment opportunities," says a company representative. "We hope that people with poor reputations will contact us and allow us to help. With a long-range plan, we really can make a big difference."

Media Contact: Gary Bloom Internet, 1-800-758-9012,  

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