Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Pitney Bowes Survey Says 77 Percent of Brand Marketers Have Blended Their Work and Personal Lives

Where do you keep your smart phone when your head hits the pillow at night? Is it within arm’s reach or tucked away in another room? According to a survey conducted by Pitney Bowes Inc. (NYSE: PBI) at the Direct Marketing Association’s DMA: 2012 Conference & Exhibition, 69 percent of 175 brand marketers sleep with their smart phone turned on and within arm’s reach. The survey also found that 77 percent of brand marketers use the same mobile device for personal and work email while only 22 percent keep their devices separate.

The barrier between personal and work life amongst highly-connected professionals such as brand marketers has all but dissolved. Like each helix on a strand of DNA, the personal and work lives are now blended. Each task reflects attitudes and behaviors that may fit neatly into the work or personal bucket, but occur in a sequence that rapidly alters as people move through each day. The “To Do” list is interwoven between work and play. “Pick up diapers” is listed just under “Finish the sales forecast.”

As we turn the mirror to see marketers as consumers themselves, the reflection also reveals the real marketing challenge today: How do marketers target B2B clients or consumers who are increasingly living and communicating in this hybrid manner?

“As the walls between work and play become more porous, marketers must be more precise as they use big data to reach their targets,” said Dan Kohn, Vice President, Corporate Marketing, Pitney Bowes. “Customer analytics reveal work and play activities of desired consumer segments. By examining a few – just the right few – types of data during segmentation, brands may intelligently communicate with customers during either work or play modes.”

As an expert in communications between brands and consumers, Pitney Bowes offers tips to help marketing professionals reach B2B clients and consumers where they dwell - at work and at play.

Data That Helps Target Blended Personae

Time of Day

    What time of day is your message hitting your customer?

Location

Does geo-location place them at home or the office or en route?

Browsing

Does their browser reveal shopping and social media habits at certain times of day?

Transactions

How often and how much do they spend with your brand? What are these patterns?

Social

Are they participating with your brand online? Do they take your surveys?

Pitney Bowes Software Customer Analytics solutions feature Spectrum, Portrait Explorer, Portrait Miner and Portrait Uplift.

Spectrum incorporates master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries and into the realm of social networks and big data. The solution delivers actionable insight to drive efficient and effective customer interactions and communications across all channels by combining the disciplines of data quality, data integration and master data management with spatial, social and predictive analytics in one comprehensive solution.

Portrait Explorer deals with mass volumes of customer data and serves it up to business users in an easy-to-use and compelling interface. By providing direct access to business users as well as to the data analysts, companies and organizations gain a greater level of customer understanding in a fraction of the time.

Portrait Miner utilizes state-of-the-art 3D data visualization and rapid modeling automation to uncover important data relationships. The solution helps organizations gain fast actionable insight into customers and predict future and profit-impacting behaviors.

The Portrait Uplift solution goes beyond traditional modeling approaches which predict customers likely to buy, and, instead, predicts how much a marketing interaction will increase, or decrease, a customer’s likelihood to purchase.

About Pitney Bowes:

Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. The company’s solutions for financial services, healthcare, legal, nonprofit, public sector and retail organizations are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes is the only firm that includes direct mail, transactional mail, call centers and in-store technologies in its solution mix along with digital channels such as the Web, email, live chat and mobile applications. Pitney Bowes is a $5.3 billion company with 29,000 employees worldwide. Pitney Bowes: Every connection is a new opportunity™.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
It had always been a dream to start a company with my childhood best friend, Rian Gauvreau, but we hadn't been able to truly find a business model that worked for us. In 2007, cloud computing was just beginning to make waves, and while many recognized the opportunities that the cloud p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process aut...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-b...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the I...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to s...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE