From the Wires
Rebranding Initiative Completed, ACES Power Marketing, Is Now "ACES"
By: PR Newswire
Dec. 11, 2012 02:42 PM
CARMEL, Ind., Dec. 11, 2012 /PRNewswire/ -- ACES Power Marketing announced today the completion of a rebranding initiative. Effective immediately, ACES Power Marketing is now "ACES". The rebranding effort also resulted in a new tagline, logo, and redesigned website (www.acespower.com). The rebranding project is a result of almost 14 years of continuous growth in geographical footprint, client base, and service offerings. ACES' new brand reflects its past successes and will better represent the company going forward.
"The term 'Power Marketing' was starting to prove limiting as ACES provides services in energy commodities beyond electricity," said ACES President and CEO, David Tudor. "Our Clients choose ACES because of our wide range of service offerings, consistent performance, and 'as agent' business model. Rebranding as ACES and the new tagline, 'excellence in energy', more accurately communicates who we are and the value of our services."
Earlier in the year, ACES engaged a branding consultant (Kristian Anderson + Associates) to aid the company's employee team in developing the new name, logo, and tagline. Pete Gall, KA+A's Director of Brand & Content Strategy said, "We found in ACES a unique culture and business model that seemed to be looking for a way to appeal to a larger audience of clients in the future. We found that the energy markets already viewed them as 'ACES' and suggested that shortening the company's name, updating the logo, and adding a tagline would strengthen an already strong image."
Questions for ACES can be direct to John Sturm, Vice President of Corporate and Regulatory Affairs, at (317) 344 -7034 or firstname.lastname@example.org.
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