From the Wires
Openet Enables Leading EMEA Operator to Offer Data Roaming Service Passes to Better Serve Traveling Subscribers
Flexible Solution Offers Subscribers Choice and Peace of Mind When Roaming
By: Marketwire .
Dec. 12, 2012 04:00 AM
DUBLIN, IRELAND -- (Marketwire) -- 12/12/12 -- Openet, a global leader of real-time transaction management software and services, today announced a leading EMEA mobile operator is relying on the flexibility and configurability of Openet's PCC (policy and charging control) solutions to enable subscribers to activate roaming-specific data packages when traveling. The Openet PCC solution supported the timely launch of 40 new data roaming packages, offering rich subscriber choice that improved customer experience and increased data roaming revenues by over 35 percent.
With 570 million mobile users traveling globally, roaming represents a lucrative potential source of revenue for operators. However, much of this revenue remains untapped because most roamers choose to turn off mobile data or substantially reduce usage for fear of bill shock. To differentiate itself in the EMEA region, the Openet customer expanded its data service portfolio to offer more than 40 new roaming service pass options.
"Keeping track of roaming charges is a familiar burden to travelers, often causing them to avoid data services altogether," said Openet marketing vice president Chris Hoover. "Openet's comprehensive PCC ecosystem enables operators to offer dynamic ad hoc services such as data roaming service passes, which increase operator revenue and ensure subscribers have confidence and control over their data spend."
In addition to pre-activated, pre-purchased data roaming service passes, subscribers can opt to travel using a "pay as you go" format. When roaming, pay-as-you-go subscribers are notified by SMS message and given the opportunity to set data limits and tailor usage based on travel location. Both options are configurable and enable subscribers to turn packages on and off when roaming or making travel plans.
For more information about Openet, please visit: http://www.openet.com/.
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