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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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Useful Social Media: Global CMOs Gather in New York to Discuss the Future of Social Media in Business

Useful Social Media, the leading business intelligence company on corporate social media use, today announced the leading brands who will join their flagship Summit in June 2013. Over 250 big brands from across America will gather in New York to discuss how to become a social business for a superior marketing response, sharper corporate decision-making, enhanced innovation and a happier, more loyal customer.

According to Forbes, the vast majority of social media directors are still using social media simply as a marketing tool. However, it is becoming increasingly obvious that such a limited focus restricts corporate growth, opportunities for direct customer engagement, enhanced loyalty and a more customer-centric business.

2013 is increasingly recognised as the year for business to ‘get closer to customers’ and by doing so facilitate increased revenues, cost reduction and efficiencies’ (IBM’s Part 1: what customers want Report, 2012).

The Corporate Social Media Summit NYC has been described as the one-stop shop for everything social media. The summit addresses the biggest challenges faced by social media directors in this complex social world. Leading executives from the US and Europe will share social media best practice including internal integration, engaging with the company’s community, developing a content strategy, an advanced SoLoMo strategy and much more.

50% of 2012 attendees were directors or above with 73% of these corporate and the organizers are expecting an increase/similar numbers/demographics for the 2013 summit. Past attendees include global brands such as Dell, Samsung, Nokia, Canon, Cisco, Siemens, Dunkin Donuts, Intuit, Visa, HSBC and many more.

Speakers scheduled to present at the event include some of the world’s most recognized social media savvy brands, such as MasterCard, Wells Fargo, The Hershey Company, Whole Foods, The Hertz Corporation, Bank of America, McDonald’s, Caterpillar, Sears and K Mart, Oxygen Media, Proctor and Gamble, SAP, Footlocker, Wells Fargo, Thomson Reuters, ARAMARK, Organic Valley, The Home Depot, Ancestry.com, LEGO Group, Restaureant.com, Southwest Airlines, EXPRESS, Ring Central, Outback Steakhouse, Dell, FedEx, American Airlines, JetBlue Airways Corp, ESPN, L’Oréal’ Michael Kors, AT&T and General Mills.

For more information about the conference next June 12-13 New York visit www.usefulsocialmedia.com/newyork

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