From the Wires
A Six-Step Process to Maximizing Content Marketing Success
New PR Newswire white paper explores earned media techniques that power the agile engagement process and deliver greater success for content marketers
By: PR Newswire
Dec. 12, 2012 09:51 AM
NEW YORK, Dec. 12, 2012 /PRNewswire/ -- When owned media and earned media work in concert, the resulting impact is greater than the sum of its parts. So too, when marketing and PR professionals blur the lines between their individual disciplines and leverage the strengths of one another, the opportunities for content marketing success multiply.
To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/59570-pr-newswire-earned-media-content-marketing-success-white-paper
Drawing on the experience of PR Newswire's VP of Marketing & Communications, Rachel Meranus, a veteran communications professional, PR Newswire's new white paper, "Maximizing Content Marketing: A Six-Step Plan for Agile Engagement," guides you through each phase of the cyclical process - listening, creating, targeting, engaging, distributing and measuring - and explains how incorporating earned media techniques into a online marketing strategy can lead to more impactful content, raise a brand's profile and deliver a greater return on investment.
To read the complete white paper, click here: http://bit.ly/MaximizingContentMarketingWP.
As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center.
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