From the Wires
Spindle Location Discovery Service Launches Spindle Alerts
Timely Push Notifications Delivering on the Future of Search
By: Marketwire .
Dec. 12, 2012 09:53 AM
BOSTON, MA -- (Marketwire) -- 12/12/12 -- Spindle Labs, Inc., whose mission is to make valuable social content more discoverable, today announced the launch of Spindle Alerts. Starting today, users will now be notified of the most interesting and timely updates from the businesses and organizations they care about.
"We're very excited to release Spindle Alerts. This is a major step toward our vision for the future of local discovery. Spindle constantly runs on your behalf, working to identify the most interesting and timely updates from the places you care about most. Thinking beyond the boundaries of the app, Spindle Alerts delivers useful information to you at just the right time, answering questions before they're even posed," said Pat Kinsel, Co-Founder and CEO, Spindle.
Spindle features new search technology that discovers timely and interesting social networking updates from businesses and organizations in Boston, San Francisco, and New York City, with additional cities to be announced in the coming months. Spindle evaluates every update to determine what's most interesting and relevant right now, answering the question "What's happening nearby?" With every query, Spindle leverages signals like location, the social graph, and time of day to surface updates that are always fresh, always dynamic, and often surprising.
After analyzing customer usage and feedback since launch, Favorites has emerged as one of Spindle's most consistently useful features. Favorites is a lightweight way for Spindle users to keep tabs on the places they care about the most, and adding Favorites is one of the first things many people do after they install Spindle. So starting today, Spindle will continuously monitor every update from Favorite Places to identify notification-worthy updates. Examples of Spindle Alerts include:
Kinsel added, "In our quest to assess how interesting and useful any update is to any person at any time and place, Spindle Alerts goes one step further and determines which updates are interesting enough to send as notifications."
Spindle Alerts leverages a set of selective delivery rules, ensuring that only the most interesting and useful updates are sent. The Spindle team is constantly monitoring how people react to Spindle Alerts and will be improving these delivery rules continuously.
Other Spindle features worth noting include:
The Spindle app is available now in the iTunes App Store - Click here to download.
About Spindle Labs, Inc.
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