NEWARK, Calif., Dec. 12, 2012 /PRNewswire-iReach/ -- VIPColor Technologies, a manufacturer of digital printing solutions, is proud to announce the introduction of the VP495, a print-on-demand solution that generates labels that look great and are perfect for outdoor and harsh environments.

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In the last few years there has been an increase in the availability of on-demand color label printers. However, these solutions are not generally suitable for outdoor use or just lack the resolution to be able to generate a professional looking label.

Now, VIPColor introduces the VP495, which produces labels that are not only perfect for outdoor use, but also stand up to chemicals such as isopropyl alcohol, glass cleaners, petroleum based cleaners and others (result will vary with media type). The VP495 prints up to eight inches wide at 1200 dpi and is designed to handle a ten inch external diameter label roll. There are no additional costs or processes needed like coating or lamination. Just print and the labels are ready for use, come rain or shine.

Unlike many units in the market today, the VP495 is designed with large separate ink tanks. Each separate ink color can be changed discretely and are operated in conjunction with long-life print heads. This greatly reduces the frequency of replacements as well as the unnecessary waste and costs associated with tri-color ink cartridges that users face today.

The VP495 enables companies to produce color labels in-house, exactly when and where they are needed, with the exact content and quantity required. Ideal for the production of GHS, horticultural, chemical, hardware, chilled food and beverage labels. The VP495 can also generate customized product and package labels with variable color, images, text and barcode content.

VIPColor Technologies, a division of Venture Corporation, has been developing, marketing and manufacturing a range of digital printing solutions for almost a decade. VIPColor has utilized extensive industry knowledge to develop label printing solutions focusing on speed, simplicity, reliability, print quality and connectivity. With customers in over 35 countries, VIPColor printers enable users to create outstanding quality labels in house.

Media Contact: Jennifer Fay VIPColor Technologies Inc., USA, 510-744-3770 x 127, jfay@vipcolor.com

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SOURCE VIPColor Technologies Inc.