From the Wires
Ame Launches in Hong Kong -- The First-Ever Virtual and Physical Luxury Shoe Club in Asia, Looks to Follow on ShoeDazzle Success in the USA
Personalized Stylist Experience by Celebrities Linda Chung, Mandy Lieu, Jocelyn Luko, Rosemary Vandenbroucke and Tina Leung
By: Marketwired .
Dec. 13, 2012 04:48 AM
HONG KONG -- (Marketwire) -- 12/13/12 -- Amé Groupe Limited today announces the launch of its digitally-advanced and personalized stylist experience for shoe-lovers in Hong Kong -- Amé -- the first-ever virtual and physical luxury shoe club in Asia.
Personalized, aspirational, privileged, made with care and liberated, Amé is founded by a group of industry-leading veteran shoe connoisseurs along with a renowned luxury shoe manufacturer. The Amé team saw a need in Asia to design, create and manufacture high-end and personalized shoes for women. Combining an accessible entry price point and an authentic prestigious positioning, Amé answers the need for many women demanding new ways of shopping that enables customization and personalization. Central to the entire bespoke experience is a team of creative directors including celebrity Linda Chung and a quartet of fashion stylists, Mandy Lieu, Jocelyn Luko, Rosemary Vandenbroucke and Tina Leung. They collaborate to hand-pick premier shoes for customers according to their needs, creating an exciting new virtual shopping experience.
Amé's shoes are all made in their own production bases in Hong Kong and Italy. They are crafted with carefully-selected leather for the lining, and soles, padded for extra comfort, and designed to turn heads. Through Amé's digital platform, www.shopame.com, or their concept store in the heart of Causeway Bay, superior customer service is given throughout the entire process, with the beloved shoes elegantly packaged and delivered to the customers.
Interested shoe-lovers can fill in a style quiz at www.shopame.com and a personalized showroom of shoes chosen by Amé's celebrity fashion stylists will be ready for the customers upon her unique style within 24 hours. All Amé members will receive a new collection of shoes selected by our celebrity stylists on the 1st of every month. Members then have the option of purchasing the shoes at HKD 1,290 each or enroll in the free VIP program which has the benefit of paying HKD 550 per pair of shoes. A VIP member can then pay HKD 550 per pair or just simply skip the month by the 5th of every month without any charge. During the first month of launch period, the shoes will also be delivered to Hong Kong and Southeast Asia free of charge. Alternatively, customers can try on and purchase Amé's shoes at the concept store in Causeway Bay.
An industry veteran in the luxury shoe and fashion sector with more than 17 years of experience in various prestigious brands, Flora Ho, Managing Director for Amé Groupe Limited, is thrilled about the launch of Amé. She said, "Having been in the luxury shoe industry for most of my life, in the past few years, many women in Hong Kong have been aspiring for a pair of high-end shoes, personalized with their style and needs in mind. I was excited about trailing Amé's new shopping formats and concepts to bring high-end shoes tailored to the unique needs and appetite of every woman in Hong Kong. The digitally-enhanced experience, highly trained customer services, the level of detail and premier craftsmanship will certainly exceed our customers' expectation and redefine the industry with innovation, creativity and uniqueness."
Ho further added, "We want to connect the brand to its widest audience ever and drive true customer engagement. In a digitally-connected world, we need to speak in a language that our customers care about. Nowadays discerning customers are tech-savvy. They prize peer-to-peer recommendations through social media, and are more likely to appreciate the personalized stylist experience in a privileged club. The emergence of social media and prevalence of e-Commerce has further accelerated this phenomenon that sets a perfect backdrop for Amé to launch in Asia. We are excited to create a totally new high-end shoe shopping experience for our customers, bringing physical and digital worlds together."
Linda Chung, one of the creative directors for Amé, said, "Amé is the first shoe brand which I have been involved in. When I first heard about the concept, I immediately fell in love with it. When you see the product, you will understand just exactly why. The product speaks for itself and it is an absolute feat of art for women across Asia."
"As an actress, I am always in the limelight, and I feel very privileged to have a personal stylist. I also think all women deserve to look unique and styled. Amé has a team of fashion stylists and their mission is to style the customers based upon their individuality. It's like having a personal stylist at your fingertips. What more can you ask for?"
Mirroring every aspect of www.shopame.com, the Amé concept store at Causeway Bay gives a physical expression of the brand to customers who want to try on the shoes before purchasing and also provides an option for online shoppers to pick up the shoes at its concept store. It is a physical showroom to present Amé's aspirational and liberated qualities in front of the customers.
Amé is set to redefine the industry for its innovation, creativity and uniqueness through its online platform www.shopame.com and a concept store located in the heart of Causeway Bay in Hong Kong which allows members to view shoes, try on shoes, and to pick-up their shoes in a physical setting. At just HKD $550 for a pair of shoes for VIP members or $1,290 pay-as-you-go option, Amé offers high-end luxury shoes at an affordable price and shipping is always free throughout Asia.
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