LONDON, December 13, 2012 /PRNewswire/ --

Generator today unveils a stylish new identity and website as it sets out to transform the hostel experience.

     (Logo: http://photos.prnewswire.com/prnh/20121213/582702 )

Established in 1995, Generator (http://www.generatorhostels.com) is Europe's fastest growing hostel brand and the new design-led identity will be rolled out by the end of 2013. It will be integral to the look and feel of the new Barcelona site that opens in March 2013, Berlin Mitte scheduled to open in May and the significant upgrade of the Venice hostel that's set to re-open next May.

Vivid and innovative, the new logo, colours and typeface give the website a fresh, young feel that attracts and engages guests. Using inspiring imagery and a youthful tone of voice, Generator is setting the pace as the place to be.

Carl Michel, Executive Chairman of Generator, said: "The changes we are unveiling today are about more than just a new logo and website, they signal growth and innovation. Bold, passionate and full of personality, the brand reflects our contemporary offerings and inspirational portfolio. We see ourselves as the leaders in the European hostel space and this is about telling our story."

He added: "This is the start of a new era for Generator and a revolution for the hostel industry. Our outstanding central city locations boast cutting-edge design and the new look will allow us to better communicate that to our guests. We want travellers to instantly recognise the Generator brand and consider our hostels as the places to stay for a sociable, unique experience in stylish accommodation and at a competitive price."

About Generator

Established in 1995, Generator (http://www.generatorhostels.com) is Europe's fastest growing hostel brand. With nearly 4,000 beds across six stylish properties, the award-winning group's portfolio will increase to eight and more than 5,200 beds in 2013 with two new hostels opening in Barcelona (March) and Berlin Mitte (May).

Generator will achieve a new record for this year when it exceeds 1 million bed nights across its design-led properties located in Berlin, Copenhagen, Dublin, Hamburg, London and Venice. Guests can book instantly using the company's award-winning iPhone app as well as via the main website.

Characterised by their contemporary design, central locations, vibrant atmosphere, food and beverage menus reflecting the local culture and competitive prices, each Generator hostel offers free WiFi and 24-hour security. Welcoming, knowledgeable staff are on hand around the clock to provide advice on exploring the local area and other tips for a memorable city stay.

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