From the Wires
JetBlue's Swing For Good/Bid For Good Charitable Fundraising Campaign Raises Over $400,000 for KaBOOM! and PBS KIDS
-- Generosity of customers, crewmembers and corporate sponsors make playgrounds and educational programming possible --
By: PR Newswire
Dec. 13, 2012 01:10 PM
NEW YORK, Dec. 13, 2012 /PRNewswire/ -- JetBlue Airways (Nasdaq: JBLU), New York's Hometown Airline, today announced the results of its annual Swing for Good and Bid for Good fundraising campaign, the airline's largest charitable fundraiser of the year. The campaign includes the annual Swing For Good Golf Classic and the Bid For Good online charitable auction. This year, crewmembers, customers and corporate sponsors joined to raise $420,000 for the airline's non-profit partners KaBOOM! and PBS KIDS. Both nonprofit partners will receive $210,000 allowing them to continue their youth-based activities. Over the past four years, JetBlue's Swing For Good and Bid For Good fundraising campaign has raised more than $1 million for a variety of nonprofit partners.
The Swing for Good Golf Classic began in 2009 to build awareness for JetBlue's various charitable partners. This event began as friendly competition between JetBlue and its business partners to make a difference. JetBlue then added Bid for Good, powered by Charity Buzz, in 2010 as an extension of the golf outing. Bid For Good provides an online option for those that cannot attend the Golf Classic, extending an invitation to give beyond the event.
"Swing for Good has become a tradition. We look forward to enjoying a day of golf knowing that it is all going towards causes we support. While, Bid For Good is a way for us to exponentially increase funding for some of our longstanding partners. Our corporate sponsors are gracious enough to provide exclusive auction items for our online auction, and customers generously bid on auction lots with the results going towards youth and education focused organizations," said Icema Gibbs, JetBlue's Director of Corporate Social Responsibility. "KaBOOM! and PBS KIDS are long standing partners of JetBlue. We are eager to work with them in 2013 to provide safe places for children to play and educational programming and resources."
Both KaBOOM! and PBS KIDS plan to put these funds to good use. KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America, will use the much needed funds to continue its work building safe play spaces in underserved areas. PBS KIDS, the number one educational media brand for kids, will use the funds to create media that reaches children wherever they live, learn and play.
"We are honored to be a recipient of this year's Swing for Good and Bid for Good fundraising campaign," says Darell Hammond, KaBOOM!, Founder and CEO. "We know how important play is for kids. It's great to see adults taking time out of their busy schedules to play themselves, while also supporting the next generation."
"JetBlue continues to be a supportive partner to PBS KIDS and our member stations nationwide," said Lesli Rotenberg, PBS, General Manager, Children's' Programming. "We are thankful that JetBlue selected PBS KIDS as a beneficiary of their largest fundraising campaign. The funds raised will help us continue to create media that will spark children's curiosity and expand their possibilities."
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