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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
For The Tale of Kakamuchu, Pastilla Crafts a Whimsical Alien World

MONROVIA, Calif., Dec. 14, 2012 /PRNewswire/ -- In its latest project, award-winning creative firm The Pastilla Institute of Design tapped into the vibrant arena of children's literature, providing visual concept direction and illustrations for author Marjan Massoudian's The Tale of Kakamuchu.

The Tale of Kakamuchu is the story of young protagonists Henrite and Shelshala and their clever attempts to thwart the evil dictator Kakamuchu, who has forbidden laughter on their home planet Kaka-La. The power of imagination was of particular significance during Kakamuchu's inception—the character was created during one of Massoudian's many storytelling sessions with her niece and nephews as they played on a backyard swing set. 

"One of us would start a story with the first line and then we each would add a sentence or two until our story was complete," explained Massoudian. "Children have an innate love of storytelling and the creative process that craves nurturing -- perhaps even more so in a world where they are inundated with images and information." Wanting to share this creative process with her readers by leaving aspects of Kakamuchu up to their own imaginations, Massoudian asked the Pastilla team to illustrate her story through vivid artwork of the scenery on planet Kaka-La, opting not to incorporate character drawings. 

"It was an interesting challenge creating an entire setting for these main characters without any descriptions or visual representation of the characters themselves," said Art Director Ed Rick. Inspired by children's literature, science fiction, and the intricacies of Japanese illustration, Rick and Illustrator Chia-Yi Lin created a lush, brightly colored alien world filled with green forests and fanciful architecture -- a soft, friendly and endearing environment that would engage children. 

Throughout the project, "Marjan gave us free reign to create our own unique realm from scratch," said Lin. "Her confidence in our vision and work set the tone for the project as we brought Kakamuchu's universe to fruition."

About Pastilla: The Pastilla Institute of Design is a creative consulting firm focused on strategic branding, print, advertising, motion graphics, web and interactive design. Since 2004, Pastilla has collaborated with major global names such as Nokia, Microsoft, Sony, Disney, AT&T and Warner Bros. on commercials and other advertising, online media, exhibition concepts, books and film titles, visually articulating branding initiatives and corporate values through the lens of concept and design. For more information, please visit

Company Name
The Pastilla Institute of Design


Design - Graphic Design

Monrovia - California - United States of America

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The Pastilla Institute of Design

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SOURCE The Pastilla Institute of Design

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