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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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ScentWorld 2013 Global Conference Names Diamond And Gold Sponsors
Prolitec, ScentAir, Sniffapalooza, Beauty News NYC, and MyPod Studios Sign on as Key ScentWorld 2013 Sponsors

NEW YORK, Dec. 17, 2012 /PRNewswire/ -- ScentWorld, LLC announced today two diamond sponsors and three gold sponsors in support of the ScentWorld 2013 annual conference. The global scent and sensory marketing event takes place February 6-8, 2013, at the Marriott Downtown in the heart of New York City's Financial District. The ScentWorld 2013 diamond sponsors include ScentAir and Prolitec. ScentAir is a leading global provider of scent marketing solutions, from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. Prolitec is a leader in the development and deployment of innovative technologies and solutions for aerobiology and indoor air quality.

Gold sponsors for ScentWorld 2013 include Sniffapalooza, Beauty News NYC and MyPod Studios. Sniffapalooza is a trailblazing event-based group of fragrance aficionados and perfume enthusiasts from around the world; Beauty News NYC is an innovative online beauty magazine; and MyPod Studios is a rapidly emerging video and content curation platform serving a number of different markets.

The ScentWorld 2013 sponsors play a key role in this year's annual conference activities by providing advice, speakers, inviting their peers and key relationships, and helping shape the conference agenda.

"We're pleased to support ScentWorld again at the highest sponsorship level, recognizing this event as the consummate gathering of the world's most important scent marketers and users. The speaker line-up and resources on display make it a 'must attend' event," said Roger Bensinger, Executive Vice President, Business Development & Marketing, for Prolitec, Inc. 

Andy Kindfuller, CEO of ScentAir added, "ScentAir is proud to be a diamond sponsor of ScentWorld 2013. It is a great opportunity for the ScentAir team to connect with existing and potential scent marketing customers from around the world."

"As MyPod Studios expands into specific vertical markets, we are excited by the opportunity to forge a partnership with ScentWorld," said Jay Miletsky, CEO of MyPod Studios. "Their recognition in the rapidly growing world of scent and sensory marketing creates an ideal stage for MyPod Studios to introduce our network to new audiences."  

"ScentWorld 2013 is the foremost scent and sensory marketing event," said Karen Dubin, founder and director of Sniffapalooza. "A who's-who of the fragrance world will be in New York City and we are excited to participate in the program."

Candice Sabatini, Editor-in-Chief and Publisher of Beauty News NYC, added, "ScentWorld is well-known around the world as a conference that delivers cutting edge ideas and information brought to attendees by the top experts in the industry. We're proud to commit as gold sponsors this year."

"We are, of course, thrilled to have these important sponsors and a star-studded line-up of speakers, including representatives from our sponsors, all of whom are leaders in this rapidly growing industry," said Caroline Pieper-Vogt, Chairperson of the Scent Marketing Institute, the industry's trade association and ScentWorld host. 

Pieper-Vogt added, "Holding this year's ScentWorld in New York City only heightens the industry's visibility. We look forward to an event that will continue to shape how scent and sensory marketing impacts virtually every aspect of marketing and branding across multiple industries. We anticipate a compelling and highly visible ScentWorld 2013."

The ScentWorld 2013 event focuses on leveraging scent and sensory marketing's relevance and resonance to maximize revenue in today's marketplace. The purpose of the three-day international event is to place attendees on the fast track to utilizing the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today's sophisticated consumers.

To achieve this goal, ScentWorld 2013 brings together marketing, advertising, and branding agency professionals, well-known scent technology and fragrance manufacturers, scent marketing distributors and consultants, sensory marketing pioneers and established brands from around the world.

ScentWorld 2013 features presentations from respected worldwide scent and sensory executives including marketing researchers, authors, renowned marketing and branding experts and industry veterans. Sponsorship opportunities and exhibitor spaces are now open.  For more information on ScentWorld 2013 and to submit a SMItty award nomination, please visit http://www.scentmarketing.org/events.

About ScentWorld, LLC:

ScentWorld is the preeminent global scent and sensory marketing conference.  It features three days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas.  Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies, demonstrating their expertise and solutions. For more information on ScentWorld, please visit http://www.scentmarketing.org/events/.

About Scent Marketing Institute:

The Scent Marketing Institute is an organization that promotes and advocates the use of scent and sensory marketing, educates companies and organizations about the latest information and research related to scent and supports the sales and marketing efforts of its member companies through information, sales tools, and networking. More information can be found at the organization's website, http://www.scentmarketing.org and on its blog, http://www.scentmarketingdigest.com.

SOURCE ScentWorld, LLC

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