From the Wires
Nova LifeStyle Franchise Stores Redesigned to Boost Mattress Sales and Broaden Product Line in Time for Holidays
Made in USA Luxury Mattresses Generating Growing Excitement
By: Marketwired .
Dec. 17, 2012 07:25 AM
COMMERCE, CA -- (Marketwire) -- 12/17/12 -- Nova LifeStyle, Inc. (OTCQB: STVS) (OTCBB: STVS) (website: www.novalifestyle.com), a rapidly growing U.S. based designer, manufacturer and global distributor of urban contemporary furniture, announced today it has completed extensive renovations at many of its 100 franchise stores in China, in preparation for what is expected to be a long and successful New Year's sales season.
A key feature of the renovations is that Nova's new "Made in the USA" luxury organic latex mattresses are now being prominently displayed together with new displays of several new high margin related items. These include pillows, lamps and other home décor products the Company expects will delight holiday shoppers.
Ms. Tawny Lam, president of Nova LifeStyle, noted further, "We actually are now looking at achieving some mattress sales ahead of schedule in December this year, which should strengthen our sales as well as our margins heading into the New Year. The response from franchisees and customers to the initial products we've shipped thus far has been outstanding and we remain very excited about the contribution these new products will make to our already strong growth."
She added, "Together with the start up of our OEM sales in China to IKEA, which should add $20-$25 million to our top line in 2013, we see direct sales to consumers through our chain of franchised stores becoming a much bigger percentage of our total sales in China, especially as the anticipated economic recovery there begins to take hold."
The Company said it will be supporting holiday sales with an extensive ad campaign, with particular emphasis on the Internet, and sees Internet sales contributing increasingly to growth as well.
About Nova LifeStyle, Inc.
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