Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Brand Loyalty Key to Stabilising and Growing Retail Stores, Advises Synqera

ST. PETERSBURG, Russia, Dec. 17, 2012 /PRNewswire/ -- The retail market may have experienced a downturn in recent years due to the challenging economic climate; however, according to leading technology firm Synqera, brand loyalty is the key to growth in the retail sector. Therefore, retailers should be doing everything they can to support brands in their efforts to secure loyal followers.

Whilst it is recognised that customer loyalty is a major consideration for both brands and retailers in a highly competitive market, retailers should also think about innovative ways to achieve higher engagement, advises Synqera, developers of the multi-media payment terminal SIMPLATE.

Kirill Gorynya, CEO of Synqera, explains: "Establishing brand loyalty is not a new concept and retailers have been keen to aid brands in this quest with various in store marketing tactics, as it has a direct benefit to them. However, the approach needs to move with the times if retailers are to grow, and both retailers and brands should be grabbing the opportunity to capitalise on the latest developments in technology to keep one step ahead of the competition.

"Loyalty schemes have certainly become not only popular but expected by shoppers. Social media channels have also been widely utilised by brands to great effect, but in a noisy arena, a more sophisticated approach is required. The latest retail technology devices allow retailers and brands to jump on board in a new and exciting area."

Synqera recently developed and brought to market SIMPLATE, a media communications device used at the point of payment that utilises real-time data to target the customer at this crucial time. SIMPLATE allows retailers to get the most out of offers and incentives in-store by using customer data to tailor them to each shopper. It enables integration into the retailer's current infrastructure to enhance existing loyalty schemes, and offers an advertising platform for brands and partners – which creates an additional revenue stream for the retailer.

The device features a touch screen and a camera that can verify the customer, allowing it to make offers and advertising even more bespoke. There is also NFC (Near Field Communication) technology, which can facilitate contactless transactions and read authorised loyalty and payment cards. The terminal is also connected to the internet to for possible usage of the external data, alignment with on-line services and customer's social media profiles.

Kirill concluded: "The world of technology is continually evolving and the retail sector is no different. Those who do not embrace the developments will get left behind, I believe, as technology is the key to continued growth."

For further information about Synqera and the SIMPLATE platform, visit www.synqera.com.

Contact: Georgina Dunkley, Client Service Director at Punch Communications Synqera@punchcomms.com or 01858 411 600.

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Synqera

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effect...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizat...
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The wide...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult f...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE