From the Wires
Edge Legal Marketing and ALM Partner to Expand Press Coverage at LegalTech New York 2013
The Edge Room Opens to Provide Media Kit Materials From LegalTech Exhibitors
By: Marketwired .
Dec. 18, 2012 12:50 PM
MINNEAPOLIS, MN -- (Marketwire) -- 12/18/12 -- Edge Legal Marketing, a Minneapolis-based marketing and public relations firm serving the needs of companies targeting the legal market, today announced that The Edge Room is open for LegalTech® New York 2013 exhibitors to upload their company logo, press releases, white papers, articles, and company brochures. LegalTech New York, the largest legal technology event of the year, is being held on January 29 - January 31 at the Hilton New York.
ALM and Edge Legal Marketing have partnered to expand press coverage at LegalTech New York. With the invention of The Edge Room -- an online version of the traditional pressroom -- exhibitors can easily upload their company information and post announcements prior to the show for media access. Edge Legal Marketing will send login credentials to its proprietary legal and mainstream media database so that they may have exclusive access to view exhibitor announcements and company information. This affords media the opportunity to plan their on-site media briefings and easily cover breaking news. The Edge Room can be found at www.theedgeroom.com.
The Edge Room also includes additional exposure for exhibitors via its social media outlets including Twitter (#LTNY), LinkedIn and Facebook. Press releases can also be automatically posted on The Edge Room blog, which is optimized for search engine crawlers.
An email with login information was sent to all exhibitors explaining how to submit press releases and media kits to The Edge Room. In January, media will be given secured access to view and download the online information submitted by exhibitors. If you have questions, please email vlabrosse@EdgeLegalMarketing.com. To learn more about The Edge Room, visit www.theedgeroom.com today.
LegalTech is part of ALM Conferences and Trade Shows, a leading producer of educational and networking events for business leaders and professionals.
As a dynamic global business, ALM is committed to the development and success of the people it works with and the communities it serves. ALM aims to deliver the highest standards of integrity, fair dealing and quality in the services it provides. For more information, visit www.alm.com.
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