Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Adlucent Data Reveals Growing Influence of Google Shopping Product Listing Ads (PLAs)

AUSTIN, Texas, Dec. 20, 2012 /PRNewswire/ -- Adlucent today unveiled new data on the growth and performance of Google Shopping Product Listing Ads (PLAs) this holiday season. The data shows that Google's recent transition to Google Shopping has driven explosive growth for the PLA search ad unit and is rapidly changing the way that shoppers engage brands through search.

Key findings from the analysis, which covers hundreds of millions of searches over the primary holiday buying weeks, include:

  • Click-through rates for PLAs have been about 95% higher than text ads while CPCs have been about 7% higher.
  • Retailers have allocated on average about 20% of their non-brand spend to PLAs throughout the holiday season.
  • PLA conversion rates have been 123% higher than text ads, while average order values (AOVs) have been about 7% lower.
  • PLAs have been effective at driving conversions on non-brand terms (i.e.  Floral Lace Dress vs. Free People Dress), often a key source for new customers.

"The click-through and conversion rates for PLAs during the holiday season have exceeded our expectations," said Michael Griffin, founder and Chief Executive Officer at Adlucent. "It's exciting to see consumers respond so positively as it means a gap is being filled in their shopping and decision-making process  - and that Google and advertisers are evolving and investing in relevant new channels."

Adlucent's Precision Product Matching technology and approach allows retailers to easily and successfully manage PLAs at the product level, carefully matching search queries to the right item and bid based on a deep understanding of consumer intent.

"Through Adlucent, we have been able to supercharge our PLA program by strategically focusing on the right products to showcase this holiday," said Jason Reeder, Marketing Manager at Skinit. "Adlucent was instrumental in providing a more nuanced understanding of why particular PLA images drive higher click-through and conversion rates. This insight, in combination with optimization of the top-performing products from over 500,000 SKUs, enabled us to achieve top PLA positioning, grow market share and drive our highest daily sales thus far." 

Adlucent brings more than 10 years of experience in performance marketing and retail analytics to help retail brands quickly capitalize on the new market share and revenue offered by Google Shopping's PLAs. Recent successes include:

About Adlucent
Adlucent is a marketing technology and analytics company based in Austin, Texas, focusing solely on retail and eCommerce companies. Leveraging its Deep Search® search marketing and retail analytics platform, Adlucent's experts help the smartest retailers acquire new customers and grow revenue profitably through digital marketing. Expanding from a decade-long relationship with Amazon.com, Adlucent's current client base includes innovative retail brands such as Oriental Trading Company, Harry & David, Jewelry Television, and Free People.

Media contact:
Lisa Roberts
Adlucent
lisa.roberts@adlucent.com
1.800.788.9152 x1917
www.adlucent.com

SOURCE Adlucent

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This ...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Servic...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New ...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Int...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE