From the Wires
Kraft Fight Hunger Bowl Continues To Raise Awareness About Hunger In America
Top College Teams Face Off in Game Dedicated to Fill Bowls of Those in Need
By: PR Newswire
Dec. 26, 2012 10:00 AM
NORTHFIELD, Ill., Dec. 26, 2012 /PRNewswire/ -- On December 29, the Navy Midshipmen and the Arizona State Sun Devils will be taking the field for a lot more than just a bowl title. They'll be taking the field in the Kraft Fight Hunger Bowl, the only bowl game dedicated to raising awareness about hunger in the United States. The game, which will be broadcast LIVE on ESPN this Saturday, is in its third year.
"Kraft Foods Group and Mondelez International (the global snacking and food brands company of the former Kraft Foods Inc.) are proud to sponsor a game that continues to shed light on an issue that can impact more than 50 million Americans1 each year," said Stephen Chriss, senior director, US Media and Consumer Engagement, Mondelez International. "We are passionate about making a difference and our bowl partnership allows our brands to connect with a national audience as we hope to inspire others to join the fight to end hunger."
Kraft and its Foundation have donated nearly $1 billion in cash and food to hunger-relief organizations over the past 25 years.
The Kraft Fight Hunger Bowl has a deep roster for the third year in a row, comprised of power brands from both companies including Planters nuts, Oreo cookies, Ritz crackers, Capri Sun beverages, Oscar Mayer meats, Maxwell House coffee, Kraft Real Mayo Mayonnaise, Miracle Whip Dressing, Kraft Macaroni and Cheese and Kraft cheese and dairy. As has become tradition unique to the Kraft Fight Hunger Bowl, the game's opening possession will be decided by the flip of an Oreo 'Heads or Tails' cookie.
Bowl Localizes Support in Bay Area
"With numerous hunger-awareness activities planned for the players during their stay in San Francisco, we are committed to helping alleviate hunger in the Bay area," said Gary Cavalli, Kraft Fight Hunger Bowl Executive Director. "Allowing players an opportunity to volunteer in an extremely deprived part of the city is unique to our game and authentic to our mission to make a positive impact on our community."
For more information about the Kraft Fight Hunger Bowl, visit KraftBowl.org.
ABOUT KRAFT FOODS GROUP
ABOUT MONDELEZ INTERNATIONAL
ABOUT SAN FRANCISCO BOWL ASSOCIATION
SOURCE Kraft Foods Group
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