From the Wires
Zona De Sabor Launches New Tablet Experience Sponsored By Lexus
Zona de Sabor Continues to Grow and Serve the Latino Audience in Partnership with Lexus and Boost Mobile
By: PR Newswire
Dec. 28, 2012 06:00 AM
NEW YORK, Dec. 28, 2012 /PRNewswire/ -- Digital media leader Interactive One has expanded its Latino market influence with the launch of Zona de Sabor, an entertainment news website targeting young, urban Latino Americans. Zona de Sabor serves as a Latino entertainment and news hub, joining an expanding family of Interactive One websites that are leading the category. ZonadeSabor.com is a complement to MiGente.com, Interactive One's social media site targeting the same demographic, and serves up the hottest music, television, film, and fashion news for acculturated Latinos.
"We've built a reputation for launching and growing new websites like HelloBeatiful.com, TheUrbanDaily and BlackPlanet Radio, as well as enhancing content and increasing traffic for established ones through our work with brands like American Airlines' BlackAtlas.com," said Tom Newman, President, Interactive One. "Zona de Sabor extends our reach in the growing Latino community, allowing us to provide our content expertise and digital services to a broader urban audience."
"We're thrilled to have Boost Mobile and Lexus partner with us in launching Zona de Sabor. Together we will build stronger relationships with the Latino community by providing best in class content," said Keith Bowen, Chief Revenue Officer of Interactive One. "Lexus recognizes the value of ensuring our readers can access our content anytime, which led them to partner with us to launch Zona de Sabor on the tablet with the goal of providing content for today's active and on the go consumers."
New Tablet Experience
"Onswipe is reinventing the way the world experiences the web for touch," said Onswipe CEO Jason Baptiste. "Our platform makes it incredibly easy for a publisher like Zona de Sabor to provide an engaging, app-like experience in the mobile browser."
For Latino lifestyle and entertainment news, visit http://www.zonadesabor.com.
ABOUT INTERACTIVE ONE
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community.
SOURCE Interactive One
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