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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Retail Market Growth Spurs Adoption of Electronic Article Surveillance Systems in Southeast Asia, Finds Frost & Sullivan

Cost-effective solutions draw investments from price-conscious retailers

KUALA LUMPUR, Malaysia, Jan. 2, 2013 /PRNewswire/ -- The electronic article surveillance (EAS) market in Southeast Asia (SEA) will grow in tandem with retail markets in its emerging countries. Since these emerging countries have a relatively low EAS installed base; the market in the region is poised for considerable growth.

New analysis from Frost & Sullivan (, Analysis of the Electronic Article Surveillance Market in Southeast Asia, finds that the market earned revenues between US$30 - US$40 million in 2011 and estimates this grow at a CAGR of 16.6% till 2016.

Increasing customer purchasing power and the positioning of countries such as Malaysia, Singapore, and Thailand as shopping hubs bolsters the growth of retail markets. This in turn, will increase the demand for EAS.

"Retailers in SEA realize that implementing EAS systems in stores can effectively reduce shrinkage and theft, thus improving profitability," said Frost & Sullivan Research Analyst Susan Sahayan. "Theft prevention becomes crucial since retail margins are low and retailers will have to sell several of the same product type to cover the loss of one stolen item."

The availability of cost-effective solutions also encourages EAS adoption. EAS companies now offer mid-range and economy-range product lines. Products with more functionalities that suit the requirements of different retail applications are growing popular. The convergence of EAS systems with video surveillance technologies is also gaining widespread retailer interest.

However, the lower costs of manned security in emerging countries such as Vietnam, Indonesia, and the Philippines curb investments in EAS systems. Cheap, low-quality solutions flooding the SEA market also impede growth.

Sophisticated products that improve retailers' operational efficiency and consumers' shopping experience are essential. "Market participants are striving to offer better customer value through fully integrated EAS solutions," concluded Sahayan. "Smart features such as accurate data analysis capabilities in sales reports, smart alarm management, reliable deactivation, reduced energy consumption, and scalability for future upgrades will spur adoption of EAS systems in the region."

If you are interested in more information on this research, please send an email to Donna Jeremiah, Corporate Communications, at, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

Analysis of the Electronic Article Surveillance Market in Southeast Asia is part of the Sensors & Instrumentation Growth Partnership Services program. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Analysis of the Electronic Article Surveillance Market in Southeast Asia


Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402

Jessie Loh
Corporate Communications – Asia Pacific
P: +65 6890 0942
F: +65 6890 0988

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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