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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Tourism in Ajara, Georgia: Off-the-Beaten-Track FDI Location

BATUMI, Georgia, January 3, 2013 /PRNewswire/ --

The republic of Georgia has landed in the international media spotlight for a variety of reasons in recent years and months, from its conflict with Russia a handful of years ago to its pro-investment and development environment and advances intransparency and pro-business regulatory pushes. Georgia is also gaining popularity as an off-the-beaten track tourist destination - thanks in large part to its gastronomical prowess, which has been featured in various media outlets, including The Huffington Post citing Georgia as a top tourist and culinary destination for 2013.

In the midst of this positive attention, the Georgian region of Ajara has also made international news, thanks to Donald Trump visiting the region and expressing interest in developing a casino and hotel in Ajara's capital, Batumi. Trump's interest has created a unique opportunity for Ajara's burgeoning tourist sector. Ajara offers natural beauty, prime Black Sea coastline, a climate for year-round visitors and an historical tourist industry from the Soviet era that has continued to attract tourists from neighbouring countries.

Capitalising on both the history and the future, and the visibility that Trump's interest has created, Ajara is poised toward explosive growth and tremendous tourist-industry development opportunities.

"The push to build and modernise Ajara's tourist industry will really move forward in 2013," according to locations4business's chief editor, Erika Wolfe. "Georgia as a whole is emerging from a kind of obscurity, receiving unprecedented amounts of global media attention from the likes of media outlets such as CNN and Lonely Planet. With this kind of exposure and the kinds of infrastructural development and investment promotion Georgia, and indeed Ajara, have been doing, the potential for growth is significant, and the investment opportunity for motivated players in the tourist industry is likewise significant in that now is the right time to get in on the ground floor."

Ajara offers infrastructure and real estate developments, existing success stories in hotel and recreational development, designated recreational zones to take advantage of the natural activity potential and a range of diversified tourism sectors, ranging from beachfront and ecotourism to MICE and culinary tourism and everything in between.

Locations4business is an online business-to-business resource that offers independent, third-party site selection and location information to help companies research and make decisions on locating their business operations.

Visit Locations4business to learn more about investment in the Georgia's Ajara region.


Emma Tessier, PR manager

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