LONDON, UNITED KINGDOM -- (Marketwire) -- 01/03/13 -- In January, VAPESTICK's entire range of rechargeable models will be upgraded from the traditional 3-piece design, up to a 2-piece design. This will be achieved with the introduction of high-tech 'cartomisers' to all their existing models. Cartomisers combine 'e-liquid' and an atomiser into a one sealed unit, which then connects directly to the battery and is ready for use. Once the e-liquid is used up, the cartomiser is simply replaced for a new one.

Now that the necessary technology has developed sufficiently, cartomisers bring a host of benefits to the users (or vapers) of electronic cigarettes. They are firstly far more convenient, with each one delivering the same 'smoke-time' as you would get from around 30 cigarettes. They are far more efficient, because each cartomiser comes with a new atomiser, ensuring that taste and vapour production remains strong and consistent with every puff.

VAPESTICK has taken care to ensure that the new cartomisers will work with all their existing model's batteries and chargers, so that no existing customer will need to miss out on these upgrades. As with the previous pre-filled 'cartridges' from VAPESTICK, the new cartomisers will come pre-filled in a variety of flavours and nicotine strengths, ranging from 0% up to 2.4%.

Michael Clapper, co-founder and chairman at VAPESTICK said, "First and foremost, the vaping experience with any VAPESTICK has to be the very best available, which is why we have been so closely monitoring the developments in cartomiser technology. Up until now, whilst cartomisers brought the benefit of added convenience, the vaping experience had been far less impressive and therefore not good enough to be introduced to our range. The issues with the technology have now been entirely resolved and so we are very excited to bring such high performance cartomisers to both our new and existing customers."

Next week, VAPESTICK is also launching an upgrade of its popular VIGAR; a disposable electronic cigar which looks and tastes like a large and expensive cigar, delivers 1800 puffs, and comes with VAPESTICK's signature blue light tip, so it can be used at functions and parties without alerting security with every puff.

Other major product developments include an all-new slim-line Charging Case - the first of its kind in the UK - as well as an entirely new product range which will be formally announced in February.

With the VAPESTICK brand now on sale in Tesco, Harrods, Costco, Argos, Makro and Londis, as well as thousands of independent newsagents, chemists and petrol stations across the UK, these new product developments will no doubt add to an exciting year ahead for one of the UK's fastest growing and most popular electronic cigarette brands.

ABOUT VAPESTICK

VAPESTICK® is a founding board member of ECITA - Electronic Cigarette Industry Trade Association - and is one of the UK's leading brands for electronic cigarettes and accessories, providing high quality electronic cigarette products to adult smokers looking for a healthier alternative to smoking tobacco. Since its inception in 2010, extraordinary sales growth has been attributed to a combination of innovation, quality, design and competitive pricing. VAPESTICK® products are sold online at vapestick.co.uk, and are stocked by many of the UK's leading retailers, including; Tesco, Costco, Argos, Makro, Harrods and Londis, as well as thousands of other independent retail outlets including chemists, newsagents, casinos, clubs and petrol forecourts. For further information about VAPESTICK call 0800 011 4312, or visit http://vapestick.co.uk.