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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
The "Shopping Local" Resurgence--Independent Brands Like Bullet Blues And Cool Flea Contribute To Small-Town Retail Success
Luxury American-made brand Bullet Blues is now part of the newest and hippest store in Henderson, KY

HENDERSON, Ky., Jan. 4, 2013 /PRNewswire-iReach/ -- Kick-starting the American economy--it's the small towns, unique stores and exclusive brands that are bringing "Main Street" back from the brink. Apparel company Bullet Blues and retail store Cool Flea are the perfect pair to do just that.


Bullet Blues has built a name for itself--American craftsmen using only American-made materials make all of its apparel. And now Bullet Blues is available at Cool Flea, a brand new ultra-hip store that's wowing its customers in Henderson, Kentucky.

If you're looking for big-box stores and the "same old, same old" fashion brands. you won't find them at Cool Flea or with Bullet Bleus jeans. Bullet Blues sells an exclusive product, and Cool Flea offers a unique shopping experience. Cookie-cutter brands and shops--that's not what today's customer wants. Customers are individuals--they want brands and stores that reflect their unique personalities.

Bullet Blues' notoriety stems from its luxury product and workmanship. The fabric and the fit of all its products--the finest denim, buttery-soft modal and the most flattering styles are what Bullet Blues' customers find so impressive. The folks in and around Henderson can stop by Cool Flea and see and feel the quality for themselves. These are no ordinary jeans, and this is no ordinary store.

"Made in America"--it's about bringing back manufacturing jobs to the US. And that's what's so perfect about the partnership between Bullet Blues and Cool Flea. Isabelle Benoit, the owner of Bullet Blues is committed to US manufacturing. And the space that Cool Flea owner Randy Vaughn chose is a symbol of US manufacturing history. The store's decor has a rock-n-roll/motorcycle vibe, and don't be surprised when you'll see memorabilia from the legendary Led Zeppelin frontman Robert Plant at the Cool Flea store.

Cool Flea's shop is not just of-the-moment, it harkens back to an older era--when merchandise was made here in the USA. And  "made here" is a vital part of the Bullet Blues brand. Blue jeans. Rock-n-roll. Quality. Integrity.

Cool Flea's retail space is in a building that was completed in 1872. Formerly the manufacturing site of the George Delker family horse and buggy carriage company. It's been transformed into a modern store that you'd expect to see in a much bigger and cosmopolitan city.

There's a synergy there that's important--the store and the apparel; a vintage space with new companies that are manufactured in the US. The past when American-made was the norm--to today when it's the exception to the rule...but making a big comeback. "Made in America" is a label that more and more people care about, and they'll find it on Bullet Blues apparel, in the Cool Flea store.

Media Contact:

Isabelle Benoit Bullet Blues, 954-235-9098,

News distributed by PR Newswire iReach:


SOURCE Bullet Blues

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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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