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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Google Remains the #1 Internet Marketing Fact of Life; Cyberset Clients Thrive Under the Reign of the Non-Evil Empire
FTC ruling cements ubiquity of the search engine-based powerhouse as Southern California Internet marketing firm guides its clients to the top of search results

LOS ANGELES, Jan. 4, 2013 /PRNewswire/ -- Internet marketing company Cyberset has focused much of its efforts on Google since its inception. That direction has now been bolstered by the January 3 decision by the Federal Trade Commission (FTC) not to pursue antitrust action against the rapidly growing search engine giant, which famously uses the phrase "Don't be Evil" as its internal slogan. Clearly, the FTC's choice has profound consequences for Internet marketing; Google's ranking as the most powerful marketing tool since the invention of mass communications remains intact.

The lack of action from the FTC means that Google will be able to continue putting its websites into favorable positions on search results. It also means that it's more incumbent than ever on businesses to ensure that they rank high enough on Google searches that potential customers will be able to find them. Cyberset has always focused a large portion of its Internet marketing services on Google, and the results for clients have been consistently outstanding.

Cyberset project manager Mike Pearl is quick to point out the importance of harnessing the immense power of Google.  "'Xerox' was once synonymous with photocopying; now 'to Google' is probably the most common verb people use to describe a web search. Google itself is just plain ubiquitous when it comes to searching for something on the Internet, with over 65 percent of searches being conducted through it. That's compared to 15.5 percent for a strong competitor like Yahoo!," Mr. Pearl noted.

"A couple of decades ago, people who were looking for the services of a particular sort of business would automatically crack open the yellow pages of the phone book. Businesses would give themselves names starting with an 'A' so they would be at or near the top of its section of the phone book. Now, it's all about decoding Google's algorithms. Obviously, getting your company to the top of the most common web searches for your product or service is considerably more complex than just naming yourself 'A-1 Plumbing' or 'Aardvark Construction,'" Mr. Pearl said.

"As the saying goes, 'content is king' on the Internet. Cyberset's team of webmasters, developers, writers, and highly experienced web gurus are implementing highly content-intensive campaigns on behalf of our clients that have consistently generated outstanding results. Our job is using Google and the other search engines to get phones to ring and e-mail queries to multiply, and that's exactly what we're doing," Mr. Pearl said.

To learn more about the services available at Cyberset, contact them online or by phone at 800-601-5053 and schedule a free consultation.

PR submitted by

SOURCE Cyberset Corp.

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