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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
W2O Group Launches BrewLife Agency to Meet Branding, Corporate and Marketing Communications Needs of Entrepreneurs and Start-Ups

SAN FRANCISCO, CA -- (Marketwire) -- 01/06/13 -- W2O Group, an independent global network of communications firms, including WCG, Twist Mktg, and W2O Digital, today announced the launch of BrewLife. An integrated marketing agency, BrewLife helps clients, particularly entrepreneurial and start-up firms, craft and communicate competitive, differentiating and defining positioning, messaging and branding that connects with constituents and customers across multiple communications channels as those companies evolve.

The BrewLife team comprises seasoned professionals who possess a wealth of branding and communications experience. They can access the complementary resources within the W2O network of companies to bring additional levels of expertise and execution to clients as needed at key inflection points over time. BrewLife is focused on partnering with entrepreneurial clients from venture-backed start-ups to mid-cap companies in the life science, healthcare, technology and consumer packaged goods industries. The W2O Group's network of firms develops integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations.

"As we have grown over the years to meet the evolving needs of our increasingly diverse and larger client base, we also recognized the need to focus on and tailor an approach and services for the type of clients that got us here -- many with game-changing technology and offerings and an entrepreneurial spirit who value strong brand and corporate communications to create competitive advantage, differentiation and share of voice in a crowded marketplace," said Jim Weiss, W2O Group's founder, chairman and CEO, regarding the rationale for BrewLife. "We have been at this for more than a decade and we believe relevant experience matters to our clients. As these clients mature and their needs change, we can adapt with them providing access to the global diversified resources of the independent W2O network of companies."

BrewLife leverages the proprietary approach and strength of W2O's mix of data analytics to unearth needs and preferences and to identify and prioritize key influencers and audiences. It then delivers highly targeted and insightful strategies, creative ideation and execution to establish the brand foundation and centralizing communications framework to help clients meet their business goals and objectives within their specified budget and time parameters.

"BrewLife will cater to the unique and specific needs of emerging and re-emerging companies to bring their stories to life by infusing them with a compelling voice that is distinct and authentic," added BrewLife Managing Director Paul Laland. "The BrewLife team will work with clients who have different needs, particularly at earlier stages of their development, to establish their positioning and communicate their value through a combination of strategic consulting, creative and identity design, digital development, advertising and public, advocacy and investor relations informed and measured by data analytics."

To learn more about BrewLife, visit

About W2O Group
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, W2O Digital, W2O Ventures and BrewLife -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit

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