From the Wires
Lilliputian Systems and Brookstone Announce Launch of the Award Winning Nectar™ Mobile Power System at the Consumer Electronics Show
By: PR Newswire
Jan. 6, 2013 06:09 PM
LAS VEGAS, January 7, 2013 /PRNewswire/ --
- Revolutionary solution provides 2+ weeks of power for consumer electronics devices, a cure for battery anxiety.
Lilliputian Systems, Inc., a developer of portable power products for consumer electronics, and Brookstone, a multichannel lifestyle specialty retailer and product development company, announced today the launch of Nectar™, a revolutionary Mobile Power System that will fundamentally transform the way in which consumers keep their increasingly power-hungry mobile devices charged. Lilliputian Systems also announced today that Nectar Mobile Power System has been awarded the prestigious Consumer Electronics Show (CES) Innovations Award for Design and Engineering in the Portable Power category.
"We are tremendously excited to introduce the revolutionary Nectar product, and are honored to win the CES Innovations Award," said Lilliputian CEO Ken Lazarus. "Nectar is an absolute game changing portable power product. It is the only solution that really addresses the challenge of keeping today's mobile devices powered - a problem that is getting increasingly worse in our always connected world."
The Nectar Mobile Power System is a compact, lightweight and highly portable device that powers and charges virtually any of the billions of consumer electronic devices - smart phones, tablets, mp3 players, eReaders, Bluetooth headsets, digital cameras, etc.- that comply with the USB 2.0 power standard. This revolutionary product has the capacity to keep consumer electronic devices humming for 2+ weeks by inserting a single Nectar Pod™ power cartridge into the mobile power system. Using Nectar, consumers get 10 times the run-time versus traditional chargers and will never again worry about running out of power. They will be secure in knowing that their next charge is readily available and will no longer need to hunt for, nor rely upon traditional wall outlets to charge their devices. The pods are convenient and easy-to-use. Once a pod has been depleted, the user simply attaches a new pod, and instantly has another 2+ weeks of power.
Both the Nectar™ Mobile Power System and Nectar Pods cartridges have been approved for carry-on and use aboard regular commercial aircraft by the UN International Civil Aviation Organization (ICAO) and U.S. Department of Transportation. Additionally, Nectar significantly reduces the need for consumers to travel with cables and power adapters and offers a truly friendly solution to the myriad of power challenges faced by today's consumer.
In early 2012, Lilliputian Systems selected Brookstone to be the first retail launch partner of Nectar™ mobile power system to commercialize and accelerate its widespread distribution. Nectar will initially be exclusively available at Brookstone and on Brookstone.com beginning Summer, 2013 and will retail for $299.99. Nectar Pod cartridges will retail for $9.99 each.
"Today's consumer electronics devices, especially smartphones, use much more power, increasing the need for a more efficient way to recharge when on the go," said Steven Schwartz, Vice President of Merchandising and Product Development at Brookstone. "Nectar provides the consumer worry-free power, wherever and whenever they need it. This breakthrough technology aligns well with our commitment to develop innovative solutions that make life easier."
In honor of the product launch at CES, Lilliputian and Brookstone are also pleased to announce a special offer: for a limited time beginning on January 8, consumers who place an order for the Nectar Mobile Power System on the Brookstone website at http://www.brookstone.com/nectar will receive an additional Nectar pod at no cost. Limited supply, shipping Summer 2013.
"Nectar will fundamentally transform how consumers use their mobile devices. Currently they suffer from a form of 'battery anxiety' where they are either always hunting for a wall outlet or are concerned about running out of power midday," said Mouli Ramani, Vice President of Marketing and Business Development, at Lilliputian Systems. "With Nectar that anxiety is cured. It is literally like having a plug in your pocket."
Lilliputian Systems will be demonstrating the Nectar mobile power system January 8-11,2013 at CES in South Hall, booth number 36037.
About Lilliputian Systems
Lilliputian Systems, Inc. has developed the world's first Personal Power™ solution for Consumer Electronics (CE) devices, a revolutionary family of products targeted at the $50 billion portable power market. The company's breakthrough solution, the Nectar Mobile Power System, delivers the only viable small form-factor battery replacement that provides the enormous run-time improvements demanded by today's CE devices. Inside Nectar™ is Lilliputian's patented Silicon Power Cell™ technology. The technology is based on highly efficient solid oxide fuel cells (SOFCs) and microelectromechanical systems (MEMS) wafer fabrication methods, including key nanotechnology elements, and is fueled by recyclable high energy power cartridges, or pods. The technology is reliable, safe, environmentally friendly and approved for carry-on and use on domestic and international flights. Lilliputian's technology enables a 5-10X longer run-time versus similarly sized batteries. The company's elegantly designed solution both complements today's devices and can seamlessly integrate into future devices - all while ensuring the consumer enjoys an essentially infinite supply of Personal Power™ for their CE devices. For more information, visit http://www.nectarpower.com, follow us on Twitter @NectarPower, and visit our Careers page for a listing of open positions.
Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates approximately 285 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.
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