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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Shop Safely Online in the January Sales With

BIRMINGHAM, England, January 7, 2013 /PRNewswire/ --

-  helps online bargain hunters instantly check a website is safe and secure before they buy -

  • New research by finds that 64% of consumers are still unhappy about providing financial information online
  • 45% are not confident they could quickly and easily determine if a website is safe
  • 71% don't realise that a green address bar represents the highest level of website security

A new free web service has been launched to help consumers check quickly and easily whether a website is safe and secure before they shop online. enables shoppers to confirm that a website has a secure connection (SSL certificate) that links to a trustworthy site, and that the site has not been reported for potential problems like phishing or malware, before they enter their payment details.  Each website is awarded with a star rating ranging from zero to five, to indicate how secure and trustworthy the site is. also works with thousands of online retailers and can help consumers to save money by presenting discount voucher codes if they are available for the website that is being checked.  

Raj Sukkersudha, Managing Director of, says, "The internet has transformed the way we do our shopping with more people going online than ever before. Unfortunately, fraudsters are forever targeting online shoppers and it can be difficult knowing when to trust a website. has been launched to address this problem by giving shoppers the opportunity to do a free online site safety check before they disclose any financial or personal information. All a shopper needs to do is visit and enter the name of the website they want to check. Within seconds, we'll be able to tell them whether it's a website they can trust."

New independent research by, in conjunction with Redshift Research, highlights a number of security concerns that consumers currently have about online shopping. The research, that surveyed 1000 consumers across the UK, found that 64% are unhappy about providing financial information online, whilst 47% are unhappy about buying a product online from a website/company they have never heard of. Furthermore, 45% are not confident they would be able to quickly and easily determine if a website is safe to submit personal information on.

For further information, please visit:

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