From the Wires
AT&T to Extend "It Can Wait" Reach in 2013
Collaborating to Share the Message: "No Text is Worth Dying For"
By: PR Newswire
Jan. 7, 2013 12:45 PM
LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Building on a campaign that has raised awareness of the dangers of texting while driving and inspired more than 1.2 million pledges not to text behind the wheel, AT&T* today announced plans to expand the It Can Wait program in 2013.
This year, AT&T plans to collaborate with other companies and nonprofit organizations to further spread the message that no text is worth dying for -- and to make no-texting-while-driving technologies more widely available.
"Our goal is simple – we want to change behavior and save lives," said AT&T Senior Executive Vice President and Global Marketing Officer Cathy Coughlin. "That's why we're putting additional resources behind this effort and why we're inviting everyone to join us in this cause. Working together, we can make a difference."
In 2012, 165 organizations, including national nonprofits, commercial businesses, law enforcement, educators, legislators, professional associations and government agencies helped get out the message and encourage people to make a personal pledge not to text and drive. The combined efforts of organizations including the Federal Communications Commission, the U.S. Department of Transportation, National Organizations for Youth Safety, SADD, Big Brothers Big Sisters, RadioShack and CTIA-The Wireless Association made a difference. For example:
In 2013, AT&T plans to extend work with existing It Can Wait collaborators and significantly expand their ranks. Plans include:
AT&T, its 240,000 employees and other supporters are calling on all drivers to go to www.ItCanWait.org to take the no-texting-while-driving pledge, and then share their promise with others via Twitter (#itcanwait) and Facebook. The pledge is part of the public awareness campaign aimed directly at stopping the dangerous practice of texting while driving.
¹National Safety Council
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Cautionary Language Concerning Forward-Looking Statements
SOURCE AT&T Inc.
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