From the Wires
Manchester United Sign Sponsorship With PT Multistrada Arah Sarana Tbk
Over 54 Million Manchester United Followers in Indonesia
By: Marketwired .
Jan. 7, 2013 09:29 PM
JAKARTA, INDONESIA -- (Marketwire) -- 01/07/13 -- Manchester United (NYSE: MANU) -- Premier League leaders, Manchester United have today announced a three-and-a-half year partnership with Indonesian tyre manufacturer, Multistrada.
As one of Indonesia's leading tyre manufactures Multistrada produces almost 50,000 tyres daily and imports to 83 countries, from Alaska to Australia. Much like Manchester United, the company prides itself on being a leader and trendsetter in its industry, introducing innovations to meet the needs of its customers.
With over 54 million followers in Indonesia, Manchester United is the country's most supported football club -- with a cumulative TV reach of over 903 million Indonesian fans during last season. Recognising the strength of the Club's following in Indonesia, Multistrada joins other leading brands in the country, working with the Club to bring the magic of Manchester United closer to its fans on a daily basis.
Manchester United Commercial Director, Richard Arnold comments:
"Manchester United is delighted to welcome Multistrada as its Official Tyre Partner in Indonesia. We have always had huge support in the country and our commercial sponsorships are an important way for the Club to connect with those fans. Just a few months ago almost 12,000 fans queued for a place at our #IAMUNITED fan party in Jakarta, even though we only had 6,000 places available.
"Although from two very different industries, Multistrada and Manchester United share many common values, which is ultimately what we look for in a sponsor and I am confident this will be a successful partnership."
Multistrada's President Director, Pieter Tanuri comments:
"Multistrada is extremely proud to be in this prestigious partnership with the world's number one football club, Manchester United.
"We are confident that this partnership will better leverage our brand to the international world. Manchester United and Multistrada both share the same core values and the importance we both place on the assurance of product and brand quality.
"Together, we know we can instigate an enormous ripple of positive impact in Indonesia and beyond. Subsequently, we also believe that we will give hope and opportunity to millions of Indonesian youth through our social movement program called 'A Million Footballs of Hope for Indonesian Children' which is one of the inherent parts of this new partnership.
After all, Manchester United and Multistrada both ultimately share an aspiration for a better world."
Established in 1988 Multistrada now has three tyre ranges, the Achilles, Corsa and Strada, producing tyres for Passenger Car Radial (PCR), Light Truck Radial (LTR) and Sport Utility Vehicle (SUV).
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 134-year heritage we have won 60 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
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