From the Wires
United States Tennis Association Selects DDB New York As Agency Of Record
By: PR Newswire
Jan. 8, 2013 12:48 PM
NEW YORK, Jan. 8, 2013 /PRNewswire/ -- United States Tennis Association (USTA) announced today it has selected DDB New York as its agency of record. The agency will be responsible for brand strategy and creative, including digital campaigns.
"We're thrilled. First, the USTA has the potential of getting more people on tennis courts, which will make the world a lot better," said Peter Hempel, Chief Executive Officer of DDB New York. "Second, we are uniquely qualified to help the USTA achieve its worthy goal because we can energize their current players while also acquiring new members."
DDB New York was selected as USTA's advertising agency because of its full service offering and understanding of the brand's business model.
The pitch was conducted from USTA's headquarters in White Plains, NJ.
The new relationship begins immediately with work hitting in Q2 2013.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
SOURCE DDB Worldwide
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