yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Bang & Olufsen partners with Audi and Fraunhofer IIS to create a revolutionary 3D sound experience in the car
A unique three-way industry cooperation between Bang & Olufsen, Audi and Fraunhofer IIS has produced a concept car that redefines expectations from car audio. The Audi Q7 uses revolutionary new 3D audio technology and will be unveiled at the 2013 Consumer

STRUER, Denmark and LAS VEGAS, Jan. 8, 2013 /PRNewswire/ -- Bang & Olufsen, the global provider of exclusive high quality audio and video products, proudly announces its development in 3D sound technology in the car-audio segment, together with Audi and Fraunhofer IIS, the main inventor of mp3 and a renowned source for advanced audio technologies. Under the partnership, the 3D audio solution has been introduced in an Audi Q7 Concept Car, which will be unveiled at the 2013 Consumer Electronics Show in the Audi booth (North Hall, 1130).

The Bang & Olufsen Advanced Sound System is already available today as an optional feature in the Audi Q7. The Concept Car at the CES demonstrates how the next generation of the Advanced Sound System redefines what buyers can expect from an in-car audio system. 

Denis Crede, head of sound system development, Audi AG: "At Audi we strive to improve the experience of music enthusiasts by consistently setting new benchmarks with our sound systems.  We believe that the introduction of 3D movies has helped to define the next major step forward for in-car sound systems: the reproduction of music in the third dimension.  The 3D acoustic dimension of music recordings is reproduced more naturally and more inspirationally than ever through 3D sound. This produces an airiness and openness of the acoustics which corresponds to human hearing. With Fraunhofer IIS and Bang & Olufsen we have partners with whom we were able to jointly realize this idea."

3D sound adds a new emotional dimension to the user experience
"Bang & Olufsen Audio Systems for cars are widely renowned for their unique ability to turn a car interior into a real high-end listening room, and with the addition of the 3D sound algorithm and associated speaker units and amplifiers in this Audi Q7 Concept Car, we add a new important emotional dimension into the listening experience. Extending beyond the small confined space of the vehicle cabin, the available sound experience now ranges all the way from a very big and open sense of space to the purist setting such as a control room of a recording studio," says Bjarne Sorensen, Senior Manager Car Concept Creation and Communication.

This unheard listening experience is based on a sophisticated approach combining the expertise of the Audi and Bang & Olufsen acoustic engineers with the 3D sound know-how of the Fraunhofer team. The new 3D sound system takes any music of the user to the third dimension by a careful analysis built on psycho-acoustic knowledge. This analysis enables the intelligent distribution of the input signal to the loudspeakers in the car creating a highly realistic three-dimensional sound impression. With no more than a push of a button on the Audi Multi Media Interface, the user can adjust the settings and produce an individual level of 3D intensity. 

Harald Popp, head of the Multimedia Realtime Systems department of Fraunhofer IIS states: "Based on the know-how from our research and development in 3D audio, the Advanced Sound System of the Audi Q7 Concept Car not only creates an impressive dimensionality and spaciousness, which dissolves the geometry of the car. It also reproduces the genuine richness of the music with ultimate precision for an unrivalled music experience. We are very pleased with the opportunity to develop such a unique sound system together with Audi and Bang & Olufsen." 

Listen to the technology
The concept car has 23 active loudspeakers and more than 1500 watts of amplification power, driven by a new 23 channel DSP Most amplifier. The loudspeakers have been specially selected to complement the architecture inside the car and create the unique sense of listening to music inside a concert auditorium.

  • Two loudspeakers in the dashboard center (tweeter and broadband) 
  • Two tweeters in the dashboard (left/right) with acoustic lens technology 
  • One mid-high loudspeaker in each A pillar 
  • One tweeter in each A pillar
  • Two loudspeakers in each front door with a woofer and a midrange 
  • Three loudspeakers in each rear door with a woofer, midrange and a tweeter 
  • Two surround loudspeakers in each D pillar, consisting of a tweeter and broadband 
  • One closed subwoofer box in the spare wheel compartment

All loudspeakers are covered by high-grade aluminum grilles that reflect the excellence inside the car. In addition, the two dashboard speakers use Bang & Olufsen's patented acoustic lens technology for accurate sound reproduction. The Acoustic Lens Technology was first fitted to the Audi A8 and its major benefit is the way it uniformly disperses high frequencies, broadening it to 180 degrees while at the same time limiting vertical reflections. This provides detailed acoustic staging from any seat of the car.

Experience it for yourself
As well as experiencing the new standards set by the Q7, you can also witness the revolutionary 3D audio technology for yourself at the listening room at the Consumer Electronics Show in Las Vegas, located in the Audi booth 1130 in North Hall. The room will also contain an impressive array of Bang & Olufsen products, including: 

  • 18 fully active Bang & Olufsen speakers, including seven floor standing BeoLab 5's and ceiling mounted BeoLab 3's, all showcasing the patented acoustic lens technology as seen in B&O car audio systems 
  • More than 20 KW of ICEpower amplification built in the speakers 
  • A 103" BeoVision 4 plasma TV, the ultimate in home cinema viewing 

Meet our partners

Bang & Olufsen and Audi first began to cooperate in 2005 and have since introduced a number of innovations in car audio. We both share a focus on technological innovation as well as pioneering and innovative design. Now, we have teamed up with Fraunhofer IIS, a worldwide authority in the field of advanced audio and acoustic signal processing. Together we present the Audi Q7 Concept Car – a genuine landmark in car audio.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit

Bang & Olufsen Automotive offers its partners car audio systems with unprecedented sound quality and listening pleasure for the driver and passengers. In addition to the company's traditional craft skills within manufacturing and aluminium finishing, the systems incorporate the radical synthesis of emotional appeal and technological performance that has long been the hallmark of Bang & Olufsen.
Bang & Olufsen Automotive launched its first car audio system in 2005, and will continue to innovate and refine together with its partners within the automotive industry.

Images are available free of charge from the Bang & Olufsen media centre:
If you are a first-time visitor, please follow the instructions and register as a new user.

About Fraunhofer IIS
The Fraunhofer IIS Audio and Multimedia division, based in Erlangen, Germany, has been working in digital audio technology for more than 20 years and remains a leading innovator of technologies for cutting-edge multimedia systems. Fraunhofer IIS is the main inventor of mp3 and universally credited with the co-development of AAC (Advanced Audio Coding).
Through the course of more than two decades, Fraunhofer IIS has licensed its audio codec software and application-specific customizations to at least 1,000 companies. Fraunhofer estimates that it has enabled more than 5 billion commercial products worldwide using its mp3, AAC and other media technologies.
The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft, based in Munich, Germany. Fraunhofer-Gesellschaft is Europe's largest applied research organization and is partly funded by the German government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is composed of 60 Institutes conducting research in a broad range of research areas. For more information, contact Matthias Rose,, or visit

SOURCE Bang & Olufsen

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, di...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to ...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this trans...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of l...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more m...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers