Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Europcar Increases Online Bookings by 15% with Webtrends

LONDON, January 9, 2013 /PRNewswire/ --

Webtrends Optimize helps global car giant increase conversions and sale of add-ons

Europcar has experienced an increase in online visitor conversions of 15% following implementation of Webtrends Optimize and working alongside the team of Optimize consultants at Webtrends, the global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence.

Since choosing Webtrends Optimize, Europcar, the Paris-based car rental giant, has also achieved its goal of increasing the purchase of extras and add-ons at check-out, experiencing a 12% increase in sales.

Using Optimize, an A/B and multivariate testing and targeting solution that uncovers the best combination of content to drive the highest rates of customer response, Europcar identified the landing page and purchase process as areas requiring optimisation. Segmentation was also introduced in tests across multiple geographies in Europe and the USA to explore how different cultures engaged with the Europcar website.

Catrena Blanco, Head of User Experience, Europcar, comments: "This entire optimisation process has been a real team effort from both parties. The guys at Webtrends are like an extension of my internal team here at Europcar. The quality of our relationship and this collaborative approach has been the key to delivering a successful testing strategy."

"To see an uplift of 15% in conversions and a 12% rise in add-ons is more than we had expected when we started optimisation," added Catrena. "It's proof that A/B and multivariate testing works and delivers a healthy ROI for online sales. We look forward to continuing to work with Webtrends and running further testing campaigns to improve the Europcar websites and the experience of our online customers."

Nick Sharp, Vice-President & General Manager EMEA, Webtrends, comments: "Working with an international brand like Europcar, with thousands of online customers, is an exciting project for Webtrends. Europcar, like so many global brands, recognise the need for optimisation, targeting and testing across their online platforms, not only to help drive an increase in revenue, but more importantly to ensure the customer experience is as friendly and streamlined as possible."

Webtrends Optimize combines a complete selection of test types, including A/B and multivariate. Advanced segmentation enables companies to identify and target their most valuable audience with customised campaigns, offering the most relevant content in real-time, thus increasing conversions.

More information on Webtrends Optimize can be found here.

About Webtrends Inc.

Webtrends power digital marketing success and are at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimisation solutions, delivered across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in so much more than just real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, Alitalia, Lloyds Banking Group, Lastminute.com, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

Webtrends is headquartered in North America. The Webtrends EMEA head office is in Staines(UK) with regional offices in Germany, France and Italy.

Web: http://www.webtrends.com

Twitter: @webtrends

Facebook: http://www.facebook.com/webtrendsemea

LinkedIn: http://www.linkedin.com/company/webtrends-emea

SOURCE www.webtrends.com

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process aut...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the gl...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps ...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach crea...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the I...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creatio...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE