LOS ANGELES, Jan. 9, 2013 /PRNewswire/ -- King of Jewelry, the store and website for high-end custom jewelry Los Angeles likes best, is here to help with an ancient problem. You see, purchasing engagement rings in Los Angeles or anywhere else can be one of the most daunting challenges of a young man's life.  How much should he spend? What qualities should he be looking for in the diamond, the setting, and the metal for the setting? What type of diamond cut will appeal to the young lady in his life? King of Jewelry is tired of seeing so many males aimlessly wandering through the diamond district of Los Angeles. Men need information and the respected retailer has come to the rescue with a fashionably retro-style infographic laying out the most crucial details.

For example, while conventional wisdom states that two months' worth of salary is roughly the amount one should spend on an engagement ring, the guide provides a more flexible standard – a man should spend what he's comfortable spending. As for the cut of the diamond, it should be dictated by the personality of the giver's true love. If she is an easygoing beauty of the "girl next door" variety, a simple round cut may be best. A true romantic may prefer a heart-shaped cut, while a strong-willed sophisticate might well lean towards the harder edged lines of an Emerald or Asscher cut.

Similarly, the setting may be best determined by the intended recipient's taste in fashion. A woman who leans towards the simplicity of the classic "little black dress" when it comes to her choice of cocktail attire may prefer a simple solitaire setting. At the same time, a woman with an aesthetic influenced by old time Hollywood glamor may lean towards the elaborate, yet classic look of a channel setting. Maximalists who want it all will lean towards a halo setting.

King of Jewelry has all of this and more available both at its physical location in downtown Los Angeles and on its outstanding website. Just visit King of Jewelry's new infographic page and the basic information for every man who needs to buy a ring will be made as plain as day. Jewelry mavens can also link to the infographic on their favorite social networking website or embed it on their own blogs or sites and get a special discount. Just post this infographic on your blog with a link back to King of Jewelry or share it via Facebook, Twitter, Tumbler, Pinterest or another social networking site and include a link. Then, e-mail a link to the page as proof to Carly@kingofjewelry.com and the King will handle it from there.

And for you the rest of you who are now emboldened enough to take on your purchase of a wedding or engagement ring, King of Jewelry awaits your command. For more information on the many outstanding jewelry items awaiting you in the king's treasure trove, please visit www.kingofjewelry.com or phone his highness at (888) 349-8299.

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SOURCE King of Jewelry