Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Rich Gorman: Marketing Trailblazer Heralds the Advent of Blekko's Tablet Search App
Search Startup Blekko Has Announced the Launch of Its New Tablet-Oriented Search App, Izik -- and It Has Earned a Comment From Marketer Rich Gorman

NEW YORK, NY -- (Marketwire) -- 01/11/13 -- According to online marketer and search engine enthusiast Rich Gorman, the act of conducting an online search is something many consumers have come to take for granted. Heading to Google.com, or using a Bing search toolbar affixed to a desktop browser, is the easiest thing in the world, yet it is crucial to remember that not all search experiences are created equal. According to Gorman, there are few search applications that are tailor-made for tablet users -- but search start-up Blekko has every intention of changing that. The company has announced the launch of its new tablet-based search app, Izik, and in so doing it has won a comment from Gorman.

In a new statement to the press, Gorman heralds the new Blekko app. "We have all grown so accustomed to thinking that online search begins and ends with Google that, when Blekko first appeared, many of us found it easy to write the company off," he says. "What the company has proven, though, is that while it may not be able to match Google in terms of search ubiquity, it can keep up in terms of innovation. In fact, Blekko has masterminded a search app that goes where Google has yet to really venture in any meaningful way -- into search that is tailored for tablet users."

Indeed, Blekko has made it clear that Izik -- which is pronounced like "Isaac" -- was designed for the sole purpose of providing a better and richer search experience for those using tablets. Blekko's CEO, Rich Skrenta, has stated his intention of helping tablet users recapture the same experience that desktop users had the first time they used Google, more than a decade ago. "In other words, Blekko is seeking to establish its own position at the forefront of tablet-based search," offers Gorman.

Gorman goes on to praise Blekko for understanding the implicit differences in consumer behavior, between desktop users and tablet users. "Blekko understands that those of us who are using desktop search engines are often in a very different category than those using their tablets," he remarks. According to Blekko, consumers using a desktop search engine usually have a very specific task in mind. Those using tablets, meanwhile, are often more interested in having fun and exploring all that the Web has to offer; tablet users may be sitting on a couch, wishing to indulge in whims and flights of fancy, but not necessarily seeking to accomplish any one thing. Additionally, the Blekko development team has noted the fact that typing in a tablet is less intuitive than typing on a desktop computer -- thus, tablet search inquiries tend to be just one or two short words, as opposed to longer phrases.

What Blekko has done with Izik, then, is to take its search capabilities and present them in a way that is more tablet-friendly. This includes greater touch sensitivity and an interface driven by images. Users who open the app can choose from a list of currently-popular search inquiries, or they can type their own; then, they are presented with dynamic category lists, reflecting their search terms. For example, someone who searches for "iPhone" might get an "images" category, a "shopping" category, and a category for Apple news; a search for "Justin Bieber" might keep the "images" heading but replace the tech-oriented listings with "celebrity gossip."

According to Gorman, the new Blekko search app could point to a bold new frontier in search. "Search engines loves to customize their services to meet the needs of different users groups, or to accommodate different geographic locations, but the idea of tailoring a search experience just to tablet users is a real innovation," he remarks. "It is just the kind of innovation that could keep Blekko way out in front of its competitors."

Rich Gorman is a search engine connoisseur, and he is also active on Google+.

ABOUT:

Rich Gorman is a marketing innovator, a serial entrepreneur, and a leading name in the direct response marketing field. He is also passionate about search engine technology, and blogs regularly about search-related topics at his Direct Response blog.

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

SOA World Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creatio...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and Elast...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process aut...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networkin...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Go...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE