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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Admission Test MICAT for PGDM-Communications of Mudra Institute of Communications, Ahmedabad (MICA) to be Held on March 3rd, 2013

AHMEDABAD, India, January 14, 2013 /PRNewswire/ --

Written Test Will be Held on 3rd March 2013 at Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai

The MICAT written examination for admission to the two-year (full time) residential Post Graduate Diploma in Management (Communications) for the batch 2013-15 commencing June 2013 of Mudra Institute of Communications, Ahmedabad, will be held on March 3rd, 2013 at various centres across India. The last date for applying to this is January 29th, 2013.


The PGDM (C) of MICA has evolved into one of the premier and most sought out management programmes in the country, endorsed by 100 per cent campus placements with leading Companies across industry verticals. It offers specializations in Brand Management, Advertising Management, Media Management and Marketing Research. From the 2013 batch, MICA will be offering a specialization in Digital Media & Communications, encompassing New Media.

Admission to the programme requires a Bachelor's degree (in line with the 10 + 2 + 3 system) with minimum 50% marks, or an equivalent qualification in any discipline, recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Candidates need to apply to MICA with scores of CAT 2012/XAT 2013/GMAT(December 31, 2007 or later).

The selection process for the PGDM (C) admission, for 2013-15 batch, involves two steps:

Stage-I - MICA written Admissions Test (MICAT)

All candidates who apply to MICA through CAT/XAT/GMAT irrespective of their score, will be called for MICAT, subject to their application form being complete and accepted by MICA. (NRI and foreign candidates will qualify for a direct teleconference-interview based on their GMAT performance, subject to rules and regulations of MICA).

MICAT is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the communications industry.

MICAT written test will be held on 3rd March 2013 at Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai.

Stage II - Group Exercise (GE) and Personal Interview (PI)

Candidates will be invited for Group Exercise and Personal Interview to MICA campus, Ahmedabad, based on their performance in MICAT and CAT/XAT/GMAT. Quantitative and Verbal sections from CAT/XAT/GMAT will be given 20% weightage each.

To apply online, students need to visit or send an email to or call +91-2717-308313 for any queries.

About MICA

Established in 1991, Mudra Institute of Communications, Ahmedabad (MICA), is India's premier B-School in communications management. Its mission is "to develop innovative professionals in the practice, development and management of communications to serve the needs of industry and society through education, research and advocacy".

MICA's programmes are approved by the All India Council for Technical Education (AICTE) and recognised by the Department of Science and Technology (DST), Government of India. The flagship programme of MICA is its fully residential, 2-year Post Graduate Diploma in Management (Communications).

MICA prides itself in its curriculum creating students who focus on multiple bottom-lines - with equal emphasis on financial, human and environmental implications. Today, it is the alma mater of professionals who are in leadership positions in marketing, brand management, consumer research, advertising, media and digital communications, across industry verticals, in India and abroad. Visit MICA at

Connect with MICA on:


Twitter: @MICA_ahmedabad

Primary Media Contact: Dr. Anita Basalingappa,, 91-2717-308250

Secondary Media Contact: Prof. Vaneet Chhibber,, 91-8000098787

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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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