From the Wires
Vserv.mobi Launches Revolutionary AudiencePro Platform; Signs up Airtel as First Telco Partner
By: PR Newswire
Jan. 14, 2013 02:00 AM
MUMBAI, India, January 14, 2013 /PRNewswire/ --
Vserv.mobi, a leading global mobile advertising network, today announced the launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch makes Vserv.mobi the first Mobile Ad Network in the world to roll out an offering that combines its scale & audience, with Telcos, to offer unprecedented audience targeting opportunities to advertisers.
The AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance & device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The platform will support all creative formats including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
This launch also announces the first Telco partnership as Vserv signs up with Airtel, the world's third largest telecom operator by subscriber base. Speaking on the occasion, Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, "The AudiencePro is the World's first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding & presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe."
Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the #1 Mobile Ad Network across emerging markets. Their pioneering technology AppWrapper, powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper is the World's Simplest App Monetization - it enables premium advertising & innovative pricing models on any app, without coding, in just one click. The AppWrapper platform now includes the power to enable premium AudiencePro ads in the same One Click approach. Vserv.mobi is also the winner of the MMA Smarties 2012 award for "Media Company of the Year" and the Red Herring Top 100 Award.
Binay Tiwari, +91-22-29275128, firstname.lastname@example.org
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